Advertising design professionals work alongside graphic designers to create persuasive and informative media ads on behalf of companies or organizations. Students in a bachelor's degree program in advertising design explore essential techniques for marketing and selling products.
Technology plays a big role in this curriculum, and students learn about the visual mediums used to create and distribute ads. Demographics are covered thoroughly, giving students an understanding of appropriate advertising techniques, like the best medium or content for specific age groups. Undergraduates not only learn how to appeal to consumers, they develop the necessary communication skills to interact with clients and co-workers.
Undergraduate Degree Program in Advertising Design
Most colleges and universities require proof of high school graduation or the equivalent along with transcripts of any post-secondary education. In some cases, SAT or ACT scores need to be submitted with transcripts. Additionally, some institutions require applicants to pay an application fee. Applicants should always check with a school to see if any other application requirements exist.
The advertising design program coursework is made up of business and communication courses in addition to normal general education classes. These classes have more of a creative emphasis than most business courses and may include the following topics:
- Conceptual advertising
- Business practices
- Strategy in advertisement
- Fundamentals of design
- Advertising storyboarding
- Computers in business
Popular Career Options
Job duties in this field vary depending on the employer, but the core mechanics of targeting an audience and promoting the image of a product or service in an appealing manner remains the same. Some common job titles held by graduates of an advertising design program include the following:
- Advertising researcher
- Account manager
- Creative director
- Advertising manager
- Product promoter
Continuing Education Information
Master's degrees and doctorate degrees are available in advertising for those interested in continuing their education. There are no specific licenses or certifications that an advertising design graduate needs prior to working; however, students interested in demonstrating their computer skills can obtain industry proficiency certifications.
A bachelor's degree in advertising design is ideal for individuals wanting to start careers creating advertisements and promotional material. These degree programs train students how to use design technology and research creative ways to meet the interests of target audiences.