Advertising managers develop promotional campaigns, collaborate with multiple agencies on projects and supervise employees. Bachelor's curricula integrate advertising, marketing, media and public relations, as students gain fundamental copywriting, marketing, brand management and effective advertising campaign skills. Direct experience is acquired through an internship. Applicants must have a high school diploma or General Education Development equivalent and acceptable American College Testing (ACT) and Scholastic Aptitude Test (SAT) scores.
Graduate studies are more advanced, discussing profitability and budgets, consumer demand and sales promotion. Concentration selections include account supervision or new media. Pupils can choose whether to do a thesis or senior project for exit. Internships are also optional is come cases. Prospective enrollees must have a bachelor's degree, satisfactory Graduate Records Examination (GRE) scores, letters of recommendation and a statement of purpose. Separate applications to the graduate school and program often have to be done. Prerequisites for certain individual classes may also have to be met.
Bachelor's in Advertising Management
Depending on the program, core journalism or communications classes may be included. Common advertising topics that are addressed include:
- Advertising fundamentals
- Marketing fundamentals
- Copywriting for advertising
- Advertising law and ethics
- Media in advertising
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Master's in Advertising Management
Master's advertising curriculum incorporates business and research principles with classes like the following:
- Advertising management
- Quantitative research methods
- Advertising research
- Marketing communication
- Consumer behavior concepts
Employment Outlook and Salary Info
According to the U.S. Bureau of Labor Statistics (BLS), employment for advertising and promotions managers is predicted to grow at a rate 5% of over 2014-2024 with a mean salary of $113,610 as of May 2015.
Graduates can further their education with American Association of Advertising Agencies seminars and courses, or a doctoral degree in marketing or business administration, which provides eligibility for teaching and research positions.
Students interested in advertising management can complete a bachelor's degree program or continue on with a master's. Bachelor's programs focus on foundational courses in marketing and advertising, while master's programs tend to be more advanced with concentration topics for students to choose from.