Los Angeles Advertising Schools
Students wishing to study advertising have plenty of program options to choose from in the Los Angeles area. This article explores the programs offered at two schools that are no more than a 45-minute car ride from the city center. It also includes a table of information that simplifies the school comparison process. A brief paragraph at the end of the article gives some information about three additional L.A. area schools with programs that provide training in advertising.
- Art College Center of Design, a four-year, private, not-for profit school located in Pasadena, is the closest school to Los Angeles that currently offers a bachelor's degree program in advertising. It is almost 11 miles from downtown.
- Pepperdine University is a private, not-for profit university in Malibu, about 30 miles from the heart of the city. It offers a bachelor's degree program. The university has the highest retention and graduation rates of the two profiled schools.
Comparison of Schools
There are many factors a student must consider when choosing a school. This table compares several attributes at the two schools profiled.
|Art College Center of Design||Pepperdine University|
|School Type||Four-year, private not-for-profit||Four-year, private not-for-profit|
|Total Enrollment (2017)||2,251 students*||7,710 students*|
|Campus Setting||Midsize city||Large Suburb|
|Tuition & Fees (2017-2018)||$42,008*||$51,992*|
|% of Students Receiving Some Form of Financial Aid (2016-2017)||60% of full-time beginning undergraduate students*||86% of full-time beginning students*|
|Acceptance Rate (2017)||70%*||40%*|
|Retention Rate (2017)||80% of full-time students*||90% of full-time students*|
|Graduation Rate||68% of students who began in 2011*||85% of students who began in 2011*|
'Source: *NCES College Navigator.
Art College Center of Design
In 1930, Art College Center of Design began offering the first advertising program in the country. Today, the school offers an undergraduate program that allows advertising majors to collaborate with various other types of designers.
Bachelor of Fine Arts (BFA) in Advertising
Courses in this program have a focus on traditional and new media concepts, and foundation classes taught by accomplished art directors and copywriters. Eventually, students produce real advertising campaigns for clients. When students graduate from the BFA program, they will have a professional portfolio, which may aid them in finding work at an advertising agency.
Pepperdine University is affiliated with the Churches of Christ. Among its five colleges and schools is the Frank R. Seaver College of Letters, Arts and Sciences, which offers an advertising major through its Communication Division.
Bachelor of Arts (BA) in Advertising
Students enrolled in the BA program will take core classes in communication and advertising. Additionally, they must meet the program's general education requirements and choose an outside concentration. Case studies, campaign projects with real-world clients and an internship supplement this coursework. Students who graduate from this program may find work at advertising agencies or at the advertising departments of businesses or mass media organizations.
Other School Options
Los Angeles City College is located within the city itself and offers a marketing program which covers advertising concepts. Orange Coast College and Santiago Canyon College are two more schools in the Los Angeles area that offer advertising-related degree programs.