Becoming an accounts manager typically requires a bachelor's degree, in addition to relevant work experience in the field. Employed across a range of industries, such as retail trade, finance, and company management, a popular degree program for aspiring accounts managers is business administration.
Accounts managers follow trends in marketing, technology, and their specific industries to create and maintain business accounts for a variety of clients. They typically hold a bachelor's degree, but a Master of Business Administration (MBA) might give them an advantage in their field. Accounts manager is a type of occupation that can be found across industries; two sample job titles are advertising and promotions manager and sales manager.
|Advertising and Promotions Manager||Sales Manager|
|Required Education||Bachelor's degree||Bachelor's degree|
|Other Requirements||Relevant experience||Relevant experience|
|Projected Job Growth (2014-2024)||5%*||5%*|
|Median Annual Salary (2015)||$95,890*||$113,860*|
Source: *U.S. Bureau of Labor Statistics
Accounts Manager Responsibilities
An accounts manager serves as the main contact between his or her company and individual clients. The accounts manager develops and oversees customers' business accounts. He or she must stay abreast of changes in markets and technologies to be able to analyze accounts and reinvigorate them, if necessary. An accounts manager also might provide technical support to his or her clients, in addition to preparing advertising and public relations materials.
Find schools that offer these popular programs
- Merchandising and Buying
- Merchandising Marketing, Sales, and Distribution
- Retail Operations Management
- Sales Operations
Accounts Manager Requirements
Most accounts manager positions require at least a bachelor's degree. A popular degree program for aspiring accounts managers is the Bachelor of Business Administration (BBA), which generally includes classes in accounting, advertising, communications, finance, management, and marketing. Accounts managers who hope to advance in their fields might go on to pursue an MBA.
Additionally, experience in the field in which an accounts manager is employed is essential when creating business plans. Accounts managers can have backgrounds in customer service, administration, or sales.
Accounts Manager Career Information
Many local, national, and international corporations hire accounts managers to maintain contact with their customers. These managers can fall into several occupational categories, such as sales managers or advertising, promotions, and marketing managers. According to the U.S. Bureau of Labor Statistics (BLS), the industry with the highest level of employment of sales managers in 2015 was retail trade; the advertising, public relations, and related services industry employed the most advertising and promotions managers (www.bls.gov). The BLS also predicted that employment of sales managers would grow by 5% from 2014 to 2024, while employment growth for advertising and promotions managers was expected to grow by 5% as well.
According to the BLS, sales managers made a median annual salary of $113,860 in 2015. And advertising and promotions managers made a median salary of $95,890.
A background in customer service, sales, or administration, as well as a bachelor's degree in a relevant field, can be beneficial for an accounts manager. Excellent communications skills are required for this position, as accounts managers must act as the primary contact between a company and its clients. Job growth in these occupations is expected to be about average from 2014-2024.