Advertisement Artist: Job & Career Information

Read about a career in advertisement art. Research the educational and skill requirements, and learn about the job description and employment and salary outlook for an advertisement artist.

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Career Definition for an Advertisement Artist

Advertisement artists design and create visual material for both print and electronic advertisements. They may draw by hand or use computer design programs to develop images that complement an organization's brand. When working on a project, advertisement artists typically first meet with the client, then create an image that meets the client's specifications and conveys the desired message. They may present a rough draft of the design to the customer and make changes as requested to produce the final product. Freelance advertisement artists may also use their time to search for new projects and bid on design contracts.

Advertisement artists primarily work in studios, although some work at home with similar equipment. They may work independently or in a team. The majority of advertisement artists have full-time schedules, but they may need to work long hours or weekends to complete a project by the deadline.

Education Bachelor's degree required
Job Skills Analytical, creative, computer skills, interpersonal skills
Median Salary (2015)* $47,070 (all graphic designers in advertising and related services)
Job Growth (2014-2024)* 1% (all graphic designers)

Source: *U.S. Bureau of Labor Statistics

Educational Requirements

A bachelor's degree in graphic design or a related field is necessary for most entry-level jobs in advertisement arts. However, candidates with an unrelated bachelor's degree can meet the requirements by pursuing technical graphic design training. Graphic design programs typically involve courses in design principles, studio art, graphics production, digital design and website design. Students can gain a comprehensive knowledge of advertising with additional training in writing, business and marketing. Many programs assist students in building professional portfolios. Throughout their careers, advertisement artists must stay current by learning to use new design platforms.

Required Skills

According to the U.S. Bureau of Labor Statistics (BLS), advertisement artists must display the following traits for success in their field:

  • High level of creativity in order to visualize designs that stand out and leave a lasting impression
  • Computer proficiency, particularly with graphics software such as Adobe Illustrator
  • Verbal and written communication skills
  • Ability to work within a team and meet multiple deadlines

Employment and Salary Outlook

The U.S. Bureau of Labor Statistics (BLS) projected employment in the field of graphic design, including advertisement art, to grow 1% between 2014 and 2024, which was about as fast as the national average for all occupations. As use of the Internet increases, designers will likely be needed to create images for websites, videos and portable electronic devices. In 2015, the BLS reported graphic designers in advertising, public relations and related services earned a median annual salary of $47,070.

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