Advertising Concept Consultant: Job Description, Duties and Outlook

Sep 23, 2019

Advertising concept consultants require a significant amount of formal education. Learn about the degree, job duties and skills to see if this is the right career for you.

Advertising concept consultants develop ideas and campaigns for their clients, reaching intended markets with effective promotional strategies. They must be creative and be able to adhere to deadlines, and most in this field hold a bachelor's degree.

Essential Information

An advertising concept consultant develops ideas and strategies for the advertising and marketing needs of his or her clients. The ability to work on a strict deadline is pivotal in this industry. Aspiring concept consultants typically need to hold an advertising-related bachelor's degree.

Required Education Bachelor's degree in advertising or journalism
Projected Job Growth (2018-2028)* 8% (for advertising, promotions and marketing managers)
Median Annual Salary (May 2018)* $134,290 (for marketing managers); $113,130 (for advertising and promotions managers)

Source: *United States Bureau of Labor Statistics

Job Description for an Advertising Concept Consultant

According to the U.S. Bureau of Labor Statistics (BLS), an advertising concept consultant engenders the ideas and procedures used for advertising and marketing purposes ( A brand or company utilizes a consultant working under a consulting firm with whom the company has chosen to work. The consultant plays a key role in promoting and depicting the image and services offered by the client. He or she may work in a specific market, catering only to one type of client such as nonprofit organizations, commercial firms or international corporations.

Once the client has chosen a consulting firm to take on its project, the concept consultant is responsible for providing creative solutions and campaign ideas, explained the advertising consultant job postings on in October 2014.

An advertising concept consultant must be able to assess the needs of the client with whom he or she is working and be able to work under tight deadlines due to the fast pace of the advertising industry. Exceedingly creative work is in demand amongst clients.

Duties of an Advertising Concept Consultant

An advertising concept consultant must be able to assess clients and offer recommendations for their advertising needs, indicated the advertising consultant job postings on in October 2014. Consultants must be independent and persuasive team players. Consultants may also be required to fulfill performance goals and seek out new clients.

Outlook for an Advertising Concept Consultant

According to the BLS, competition was intense within the advertising industry. Many vie to work in this industry due to its perceived allure. Employment in the advertising, promotions and marketing management industry was expected to expand 8% between 2018 and 2028. New jobs should be created in this industry to suit the growing demand for the services of advertising agencies.

Advertising concept consultants must be persuasive, seek out new clients, and meet tight deadlines to ensure a client's promotional material is ready on schedule. They are typically required to have a bachelor's degree in advertising. Employment opportunities in this industry are expected to grow at a faster-than-average rate through 2028, and competition for jobs will be strong.

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