Advertising Design Bachelor's Degree Program Information

In bachelor's degree programs in advertising design, students receive a basic introduction to communication through advertising, which prepares them for entry-level design jobs or future studies in related topics.

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Essential Information

There are several types of bachelor's degree programs in advertising design. A Bachelor of Science (B.S.) degree program emphasizes advertising business management, while a program that stresses liberal arts theories results in a Bachelor of Arts (B.A.) degree. Bachelor of Fine Arts (BFA) degrees concentrate on graphic design. In these four-year programs, students practice creating various types of advertisements and may work on advertising campaigns with real world clients. Students often create campaigns, commercials or other designs for class projects, which teach them how to advertise professionally and ethically. Prior to graduation, students must fulfill an internship requirement and submit a final portfolio of advertising designs.

Bachelor's Degree in Advertising Design

Students in these programs are typically instructed in advertising theories concerning consumer behavior, market trends and public relations. They usually practice writing for the media, brainstorming, creative thinking and visual problem-solving. They can learn visual arts concepts like color, shape, layout and scale. They might practice working in various sections of the media, including radio, print material, television and the Web.

Courses may include market trends, consumer behavior and media sales. B.S. students may take accounting and economics courses, B.A. students may complete more humanities classes and BFA students can partake in more studio courses. Some courses students might take include:

  • Advertising communication and interactive advertising
  • Typography
  • Applied drawing
  • Media planning and sales
  • Promotions and sponsorships
  • Desktop publishing

Popular Career Options

Government agencies, private companies and non-profit organizations worldwide need competent individuals to assist them in various facets of advertising. Graduates from bachelor's degree programs can seek entry-level jobs in areas such as:

  • Sales promotion
  • Copywriting
  • Online advertising
  • Media planning
  • Market research

Continuing Education Information

Graduates from bachelor's degree programs can apply to master's degree programs in advertising, communications, graphic design, illustration or other related fields. Graduate degrees can provide individuals with the additional skills they need to advance to advertising management and administration careers.

Depending on your educational preferences and career goals, students can pursue a B.A., B.S., or B.F.A. in Advertising Design. Upon completion, they can get entry-level jobs or enroll in graduate programs.

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