Advertising Design Degree Program Information

Undergraduate degrees in advertising design blend instruction in graphic arts, public communication, and persuasive presentation. Programs cover creative and business skills that are utilized in advertising.

Essential Information

Associate degree programs in advertising design provide students with instruction in the fundamentals of the discipline. Also referred to as commercial art, advertising design programs teach students web design, digital photography, and graphic design concepts. Bachelor's degree programs are also available for refining a student's skills and creativity with specialization options in web graphic design, broadcast media, and animation. Programs may offer flexible scheduling, such as evening or online classes. Students will need to be high school educated to enroll.

Associate of Applied Science in Advertising Design

Associate's degree programs in advertising design begin with basic drawing and illustration concepts, and include advertising, digital media, and studio arts courses. Students may focus on a specific type of advertising design, such as packaging and branding, through a selection of elective courses. Web design is emphasized in most programs. During the degree program, students develop a professional portfolio of their work. Some of the program courses include:

  • Principles in graphic design
  • Basic design elements
  • Ethics and copyright issues
  • Industry-based drawing programs
  • Writing for advertising
  • Digital photography

Bachelor's Degree in Advertising Design

Bachelor's degree programs in advertising design are found as either a Bachelor of Fine Arts or a Bachelor of Arts program. Both types of programs include coursework in studio art and advertising principles. Emphasis is placed on digital media and new technologies used in the advertising community. Studies in this program include marketing and advertising theory as well as tools for illustration. Some of the classes include:

  • Target markets in ad campaigns
  • Original concepts and creative technique
  • Project design using experimental and conceptual imagery
  • Story board and broadcast design
  • Web design
  • Time-based digital photography

Popular Careers

Associate's degree programs in advertising design help students develop skills required for an entry-level advertising position in creative media sectors. Some of the options include:

  • Assistant art director
  • Assistant graphic artist
  • Assistant illustrator

Employment Outlook and Salary Information

Students with a bachelor's degree can pursue jobs at advertising agencies, such as illustrator, copywriter and web page designer. According to the U.S. Bureau of Labor Statistics (BLS), employment opportunities for graphic designers are projected to increase by 1% for the 2014-2024 decade. In May 2015, graphic designers earned a median salary of $46,900 annually.

Associate's and bachelor's degrees are available in advertising design, allowing students to learn to develop different strategies for creating visually appealing designs and art for different products and services.

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