School and Ranking Information
In the San Francisco area, at least eight schools offer advertising programs. Based on rankings, program offerings and graduation rate, the top schools near San Francisco offering advertising design programs are:
- Winner: The University of San Francisco offers an interdisciplinary program that features training in both advertising with computer design. It is ranked among national universities by U.S. News and World Report and offers a bachelor's degree program.
- Runner-Up #1: San Jose State University, a public university just about 35 miles away in San Jose with a regional ranking, offers both a major and a minor in advertising at the bachelor's degree level.
- Runner-Up #2: The University of the Pacific is located almost 70 miles away in Stockton. The school is also highly ranked and offers students interested in this field of study a wide selection of courses within its department of visual arts. It offers a bachelor's degree program.
School Comparison Chart
|Category||University of San Francisco||San Jose State University||University of the Pacific|
|Rankings (2013)||106th among national universities*||38th for regional universities (West)*||106th among national universities*|
|Location||San Francisco, CA||San Jose, CA (35.5 miles from San Francisco)||Stockton, CA (66.1 miles from San Francisco)|
|School Type||4-year, private not-for-profit||4-year, public||4-year, private not-for-profit|
|Undergraduate Tuition & Fees (2012-2013)||$38,884**||$6,852 (in-state); $18,510 (out-of-state)**||$38,320**|
|Advertising Design Degree Levels Offered||Bachelor's||Bachelor's||Bachelor's|
|Advertising Design Degrees Awarded (All Levels) in 2011-2012||6**||70**||10**|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2006 Entering Class||67%**||47%**||58%**|
|Noteworthy||N/A||Part of the California State University system (23 campuses total)||State's oldest chartered university|
Sources: *U. S. News & World Report, **NCES College Navigator
Winner: University of San Francisco (USF)
- USF received the 2012 California's Colleges of Distinction award
- Ranked within the top 50 universities by Washington Monthly in 2011
USF's College of Arts and Sciences offers an interdisciplinary advertising Bachelor of Arts program that combines courses in communication and advertising with the study of computer design. Students take courses in both advertising principles and practices and writing for advertising, as well as Adobe Photoshop, animation and creative advertising. Students can complete an advertising internship. A minor in advertising is also offered and can be completed with 20 credits. Courses include advertising planning, placement and presentations.
The Department of Art and Architecture also administers an undergraduate degree and a minor in design. In this program, students may learn about visual communications, typography, publication design and digital literacy.
Runner-Up #1: San Jose State University (SJSU)
- Campus Technology magazine has named SJSU an 'Education Futurist'
- NCES reported 83% of students that started at SJSU in 2011 returned for their second year
- The Spartan Daily, the school's newspaper, is a forum in which ad majors can practice and showcase their talents
SJSU's School of Journalism and Mass Communications offers a Bachelor of Science program in advertising, which claims to have the greatest selection of courses in this field of study in California. Students may select from two different approaches, the first one is geared towards management and the second represents the more creative focus. Teams of students regularly participate in competitions sponsored by the AAF (American Advertising Federation) and complete internships, which lead to future employment in many cases. Courses examine business-to-business advertising, copywriting, layout and production, campaigns and consumer advertising. A minor in advertising is also offered.
Runner-Up #2: University of the Pacific (UP)
- Programs accredited by the National Association of Schools of Art and Design (NASAD)
- NCES reported that during the 2011-2012 school year, 89% of incoming students received some type of financial aid
Students interested in a career in advertising design can complete a bachelor's degree program within the visual communications department. Students at UP may select to combine studio art with graphic design within the school's Bachelor of Fine Arts program. Some of the courses offered are principles of 2-D and 3-D design, color, photography, typography, graphic production and web design, as well as internships and independent study programs. UP's Center for Professional and Continuing Education offers an online class in ad copywriting for the new media.