Advertising diploma programs are typically offered by 2-year community colleges. Students gain practical knowledge on how to analyze consumer behaviors, conduct marketing research and develop an advertising campaign. Some programs also include instruction in design as well as the latest word processing and graphic presentation software. Prior to admission, a high school diploma or equivalent is required.
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Diploma in Advertising
The core curriculum of an advertising diploma program focuses on building advertising expertise. Classes often include instruction in typography and digital illustration. Some programs require students to complete business electives as well as an internship, and the programs can typically be completed in 1-2 years. Common course topics include:
- Marketing research
- Public relations
- Business communications
- Retailing and sales
- Product branding
Popular Career Options
An advertising diploma can prepare students for careers with advertising agencies, public relations agencies and media outlets, to name a few possible employers. Entry-level opportunities include:
- Advertising sales agent
- Assistant media buyer
Continuing Education Information
After obtaining a diploma, students might want to consider enrolling in an advertising bachelor's degree program. These 4-year degrees can qualify graduates for careers as advertising managers who coordinate the efforts of an agency's sales staff and creative services departments. Diploma program graduates more interested in the creative aspects of the advertising industry could consider continuing their education in an art or graphic design bachelor's degree program to prepare for careers as art directors or graphic designers.
Continuing education advertising certificate programs for business professionals and undergraduate students enrolled in a business or marketing degree program are also common. These programs include introductory course topics but do not award academic credit.
Diploma programs in advertising equip students with the fundamentals of advertising through courses such as marketing research, public relations and business communications. Interested graduates could consider entry-level positions in advertising agencies or media firms, or they could continue their education by pursuing a bachelor's degree in advertising.