Advertising directors are required to have a bachelor's degree, although some employers prefer a master's degree. It is necessary to obtain experience in the field, which can be done through internships.
Advertising directors oversee and design promotional campaigns for clients or the companies for which they work. They often work with marketing directors, with whom they have several overlapping duties. Marketing directors create marketing plans for company products, perform research for potential products and keep track of consumer trends. A bachelor's degree in advertising, marketing or a related field is the typical education required for these careers.
|Career Titles||Advertising, Promotions and Marketing Manager|
|Required Education||Bachelor's degree is typical; master's degree preferred for technical companies|
|Other Requirements||Work experience in the field|
|Job Growth (2018-2028)*||8% for all advertising, promotions and marketing managers|
|Median Salary (2018)*||$132,620 for advertising, promotions and marketing managers|
Source: *U.S. Bureau of Labor Statistics
Although advertising and marketing directors are similar, the majors associated with these careers are somewhat different. Read on to learn about the education needed for each of these positions.
Although there are no set educational requirements to becoming an advertising director, employers generally prefer candidates who have bachelor's degrees. Aspiring advertising directors may consider majoring in advertising or journalism while in college. Advertising majors may study copywriting, advertising design and public relations research methods, while journalism majors may take courses in media law, print design and feature writing.
Some programs allow advertising majors to specialize in a field, such as creative or managerial advertising. Students in creative advertising may focus more so on design while those in managerial advertising may concentrate on account planning and campaign promotion.
Aspiring marketing directors may benefit from majoring in marketing or business administration as an undergraduate. The curricula for students in these majors may include business writing, marketing management and business finance. Advanced coursework may delve into areas like retail store layouts, sales promotion and persuasion.
For positions in technical companies, employers typically prefer candidates with a bachelor's degree in a basic science or engineering, as well as a master's degree in business administration. Master's degree programs may be completed in 1-2 years and explore topics in business strategy, marketing research and consumer behavior.
Internships and Work Experience
In addition to a college education, employers seek prospective directors with a fair amount of work experience in the industry. During school, students may look into internships in the advertising or marketing departments of companies. Interns may assist with producing marketing templates, scheduling events and implementing social media strategies.
College graduates may begin gaining experience by working for advertising agencies or marketing firms. Employees may be able to take advantage of company sponsored educational seminars and classes at local colleges and universities. Topics may range from brand management to research analysis.
Career and Salary Information
The U.S. Bureau of Labor Statistics (BLS) doesn't cover advertising directors or marketing directors specifically, but it does have information for managers in these fields. In the years 2018-2028, the BLS predicts a 8% job growth for advertising, promotions and marketing managers. Advertising, promotions and marketing managers earned a median salary of $132,620 in 2018.
With a projected growth rate of 8% through 2028, there will be many opportunities for advertising directors. Those entering the field can gain experience through internships, and those who complete a master's degree will be ideal candidates for all employers.