Advertising executives supervise advertising campaigns and the team that works on them. They should have a degree in advertising, marketing, public relations, or something similar. Organizational skills, leadership, good communication, and time management are necessary qualifications for this position.
An advertising executive is in charge of the management and coordination of marketing and advertising campaigns for a variety of clients. Advertising executives typically need a bachelor's degree with training in the areas of public relations, marketing research and strategies, product development, sales management, and promotion techniques.
|Required Education||Bachelor's degree in advertising, marketing or related field|
|Projected Job Growth (2018-2028)*||3% for advertising and promotions managers|
|Median Annual Salary (2018)*||$117,130 for advertising and promotions managers|
Sources *U.S. Bureau of Labor Statistics (BLS).
Job Duties of an Advertising Executive
Advertising executives handle all aspects of advertising including marketing, research, and sales. You may work for an advertising agency and be hired out to various companies on a contract basis or you may work on-staff for a large company. As an advertising executive, you may oversee all the components of a marketing campaign, including product development and promotion, account management and client relationship maintenance.
In this career, you need to possess the ability to meet deadlines and organize details. You may work as the team leader of a marketing campaign, responsible for delegating assignments and keeping team members motivated and focused. Time management and public relation skills are also crucial to success in this career field.
According to the BLS, the employment of advertising and promotions managers is expected to grow slower than average from 2018-2028. The BLS also stated that the mean annual wage earned by advertising and promotions managers was $133,090 as of May 2018. The size of a project, location of a company, and experience of an advertising executive may cause a variation in the wages earned.
Many individuals working as advertising executives either hold bachelor's or master's degrees in marketing or business. These programs may offer coursework in marketing research, domestic and global marketing analysis, product development, accounting, public relations, business management, and persuasive strategies.
You may consider seeking out internships in advertising agencies before gaining full-time employment. These internship programs offer on-the-job training and can help you to develop your skills in the field. Certification and continuing education opportunities are also offered by professional and private organizations, which may allow you to increase your job prospects or advance in your career.
Advertising executives typically start out at the bottom and move up to an executive position through experience. An applicable bachelor's degree is minimally required for this job. Advertising executives make approximate median salaries of $117,000 per year as of 2018.