Advertising Manager: Job Description & Career Requirements

Read about a career in advertising management. Research the educational and skill requirements, and learn about the job description and employment and salary outlook for an advertising manager.

Career Definition for an Advertising Manager

An advertising manager oversees the advertising activity of a business. The specific role of the advertising manager varies depending on the business; he or she may manage the staff and activities of an outside ad agency that the business has hired or create the business' advertising in house. General activities for this occupation include forming and directing the business' strategy for advertising, implementing advertising campaigns and supervising various advertising-related departments. During a specific advertising campaign, a manager must estimate the campaign's budget and approve the advertising material, as well as evaluate the campaign's overall performance following its conclusion.

Education Bachelor's degree in advertising, journalism or marketing
Job Duties Oversees advertising activities of a business, forms and directs advertising strategy, implements ad campaigns, supervises advertising-related departments, evaluates ad campaign's overall performance
Median Salary (2015)* $95,890 (advertising and promotions manager)
Job Outlook (2014-2024)* 5% (advertising and promotions manager)

Source: *U.S. Bureau of Labor Statistics

Educational Requirements

Advertising managers often possess a 4-year bachelor's degree in advertising or a related field such as journalism or marketing. According to O*Net Online in 2010, 54% of advertising managers held a bachelor's degree, and 22% of workers held an associate's degree. Typical courses that are pertinent to an advertising manager's job duties include media strategy, account services, advertising planning, creative strategy and ad design. Given the seniority of the position, advertising managers also must accumulate several years of experience in the field. No certification or licensure is typically required for the position.

Required Skills

The U.S. Bureau of Labor Statistics (BLS) reported that advertising managers must hold the following traits:

  • Excellent communication skills, with the ability to speak and listen, as well as clearly express their ideas
  • Ability to make swift decisions, work through stressful situations and solve problems quickly
  • Creative personality
  • Effective management and supervising skills

Employment and Salary Outlook

The employment of advertising and promotions managers between 2014 and 2024 is projected by the BLS to grow by 5%, which is about as fast as the job growth rate for all occupations. The BLS also noted that advertising and promotions managers earned a median salary of $95,890 in May 2015.


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