There are a lot of unseen complexities and functions involved with advertisement production. In order to coordinate these processes an advertising production manager oversees advertising plans for a company, implements advertising campaigns and monitors their implementation.
An advertising production manager oversees how advertisements are placed in websites, television ads, newspapers, films or magazines. They can also serve as intermediaries between clients and ad agencies when developing an advertising campaign. An advertising production manager is in charge of how a company, organization or group promotes itself to the public. In a larger firm, they may work with sales in order to create an effective campaign for their respective company. An associate's degree is acceptable to enter the career field, but most employers prefer professionals with a bachelor's degree or higher in an area related to advertising.
|Required Education||Associate's degree; Bachelor's degree preferred by employers|
|Projected Job Growth (2018-2028)*||3% for advertising and promotions managers|
|Median Salary (2018)*||$117,130 for advertising and promotions managers|
Source: *U.S. Bureau of Labor Statistics
Although an associate's degree is available, the U.S. Bureau of Labor Statistics (BLS) stated that employers might prefer workers with bachelor's degrees in advertising, journalism or a related field (www.bls.gov). A bachelor's degree program in communications, advertising or business can provide aspiring ad managers with effective communication skills and can enhance their creative talents for developing ad campaigns. Common business classes prospective ad production managers may take include management and accounting. Liberal arts classes like writing are also helpful in developing strong communication skills.
The advertising field is highly competitive; therefore, ad production managers may need to have prior work experience in order to have an edge over other applicants for a job. An entry-level ad manager may wish to pursue internships or volunteer options in order to gain experience.
Job Duties of an Advertising Production Manager
Advertising production manager job responsibilities often deal with the company's image. Some duties include speaking with clients about effective advertising strategies, preparing budgets, sending files to clients, contacting advertisers and deciding the appropriate subject for the company. They may be in charge of directly editing media for use in ads. In larger firms, an advertising production manager coordinates and motivates a team or even an entire department to produce a creative campaign. They may work alongside an account executive, creative director or media director.
Because of the nature of the work, advertising managers need to be flexible and demonstrate critical thinking when working with a company. Good communication skills in both speaking and writing will also be necessary in order to convey ideas and campaigns to both the company and the ad agency. Advertising managers must also be able to work effectively in a team, have good computer skills and show decisiveness in difficult situations.
The BLS stated that advertising production managers may work long hours, and they face pressure to complete deadlines on time. Additionally, an ad manager may have to travel extensively to talk to advertising agencies, organizations and other businesses.
Salary and Employment Outlook
The U.S. Bureau of Labor Statistics (BLS) expected a 3% increase in employment for advertising and promotions managers, the larger group that includes advertising production managers, during the 2018-2028 decade. The median salary of advertising and promotions managers was $117,130, the BLS reported in May 2018.
Advertising production managers ensure that a company's image is being represented correctly and that advertising campaigns are being implemented efficiently and effectively. They need a keen eye for detail, great communication skills and thorough knowledge of advertisement practices.