Advertising traffic managers schedule ads to maximize the effectiveness of an advertising campaign. They require communications, technology, and team work skills, in addition to a bachelor's degree. Employers often require experience in the field, especially for campaign managers.
An advertising traffic manager serves as a liaison between advertisers and various advertising staff members, including sales representatives, production workers and management personnel. Advertising traffic managers set deadlines for advertising personnel and check on the accuracy of each ad before it appears in a publication, on the radio, on television or on the Internet.
According to the U.S. Bureau of Labor Statistics (BLS), advertising and marketing managers typically require a bachelor's degree to find employment (www.bls.gov). Having prior industry experience in marketing, advertising or promotions is usually required as well, per the BLS.
|Required Education||Bachelor's degree|
|Other Requirements||Previous experience in sales, advertising, marketing or promotions|
|Projected Job Growth (2014-2024)||Advertising and promotions managers: 5%*|
|Average Salary (2015)||Advertising and promotions managers: $113,610*|
Source: *U.S. Bureau of Labor Statistics.
According to job postings on Monster.com and Careerbuilder.com in June 2011, advertising traffic managers might create scheduling formulas to determine the flow and cost of advertising. For example, if ratings show that a television channel has more viewers during the afternoon than in the evening, an advertising traffic manager might decide that clients should pay higher prices for afternoon ads since they would reach more viewers.
Other duties can include determining how many ad spaces need to be sold to meet advertising quotas, developing budget estimates and improving quality and efficiency by studying, analyzing and redesigning ad development processes. Advertising traffic managers also might be responsible for notifying clients if errors have occurred with their advertisements.
June 2011 job postings for advertising traffic managers showed that some employers preferred candidates with a college degree; however, most put more emphasis on at least 1-3 years of experience in campaign management or a related position. Employers also sought prospective advertising traffic managers with strong written and verbal communication skills and the ability to work as part of a team. Advertising traffic managers also must have technology skills since they might be required to upload advertisements to be aired at a set date and time or make final edits to print advertisements.
Career Outlook and Salary Information
According to the BLS, jobs in the field of advertising, promotions and marketing management were expected to grow 5% from 2014-2024, which was slower than average. Accordingly, the BLS predicts significant competition for positions in this field. Advertising trends toward Internet marketing indicate that professionals with Internet sales experience might have better luck in the job market. In 2015, advertising and promotions managers earned an average annual salary of $113,610, per the BLS.
Advertising traffic managers require a bachelor's degree. They must understand and be proficient in technology and the software applications associated with their work. These positions have an average annual salary of about $114,000.