Prospective advertising and marketing students can complete online programs in this field at the associate's, bachelor's and master's degree levels, although graduate programs are rarer. Undergraduate degree programs can prepare graduates to pursue entry-level positions, while master's degree programs may help mid-career professionals move into management positions. A bachelor's degree in an appropriate field is required to enter the master's program.
Some programs are offered 100% online, while others provide a blend of campus-based instruction and distance-learning coursework. To get practical experience, students might complete a voluntary internship; they may want to inquire if their school offers any practical learning opportunities. Prospective students should know that degree programs in this field often require students to purchase several software programs, like Adobe Creative Suite, as well as hardware equipment, like a digital camera and scanner.
Associate's Degree in Advertising and Marketing
An online associate's degree program in advertising and marketing introduces fundamental concepts in the promotion and sale of goods and services. Students learn aspects of consumer behavior, gain familiarity with public relations techniques, and examine successful and unsuccessful marketing campaigns. A high school diploma or GED are the basic requirements for enrollment in an associate's degree program. Community colleges and technical institutes may offer distance learning programs as this degree level with a transfer option to a bachelor's degree program.
Program Information and Requirements
Distance learning programs in advertising and marketing are offered either fully online or in conjunction with traditional classroom instruction. All or most of a program's distance learning course content is delivered via the college's website. Within set deadlines, students have flexibility about when they access, work on and hand in assignments. Associate's degree programs are typically completed in two years.
A personal computer, Internet access and e-mail address are the basic technical requirements for a distance learning program. Many programs use Blackboard to manage course content, transactions and community interaction.
A distance learning associate's degree program includes general education or liberal arts courses in humanities and the sciences.
The fundamentals of promotion, pricing and distribution are the primary subject matter of this course. Students also study market research techniques and marketing strategies.
This course explores the role advertising plays in marketing activities. Communications and development of promotional programs are among the topics covered in the course.
Students examine the factors that influence the behavior and choices of consumers. Topics cover internal drivers, such as personal needs and wants, and external drivers, such as social pressure.
Bachelor's Degree in Advertising and Marketing
A distance learning bachelor's degree program in advertising and marketing covers the theory and practice of promoting a business and its product line. Students develop practical skills in the factors that contribute to a successful marketing campaign, including analysis, communication, project management and strategizing. Elective courses provide greater depth of coverage in particular aspects of marketing, such as market research or international marketing. Enrollment in a distance learning bachelor's degree program requires a high school diploma or GED.
Program Information and Requirements
Courses in a distance learning advertising and marketing bachelor's degree program may be taken both online and as a hybrid of online and classroom instruction. Schools make assignments, readings and lectures available online through their websites. Lectures may be in audio or video format. Assignments have deadlines, but students may access them as their personal schedules allow. A bachelor's degree is typically completed in four years.
In addition to a computer and Internet access, students may be required to purchase specialized software programs and textbooks. Communication between students and instructors take place in chat rooms, discussion boards and instant messenger.
While core courses focus on business principles and marketing strategies, a general education component is required. General education courses involve math, English and science.
In this course students learn a variety of tools and techniques to collect and analyze marketing data, with the aim of making sound marketing decisions. Other topics covered in the course include the research process and sources of data.
Students focus on the process of brainstorming, prototyping and evaluating new products in a product development course.
This course considers the challenges of promoting and selling products outside of the U.S. Topics covered in the course include the implications and effects political, cultural, social and legal factors have on marketing in a foreign country.
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MBA with a Specialization in Marketing
A MBA program with a specialization in marketing educates students in the advanced principles and concepts involved in this field. Students learn about the latest developments in marketing and focus on strategies involving advertising and promotions. Although courses are available via distance learning, there are very few colleges and universities offering this program online.
Students must have a bachelor's degree with a background in business and marketing. Programs may require a student's transcripts, scores on the Graduate Management Admission Test (GMAT), letters of recommendation and resume.
Program Information and Requirements
A student's computer must be equipped with the latest operating system, up-to-date browser and CD/DVD player. Lectures may take place through online streaming, and instructors may require students to participate in online discussions or work in groups. Assignments and exams take place through a school's web based system or through e-mail.
A MBA program can be completed in two years and focuses on business and marketing courses. Common courses include:
Students in the advertising management course learn to plan, implement and execute marketing and advertising campaigns.
Principles of Marketing
This course ensures that students understand the elements of promotions, pricing and distribution. Topics also cover global marketing, ethics and market managing.
Students enrolled in this course develop the knowledge and skills necessary to estimate product demand, place products and manage growth.
A distance learning associate's degree in advertising and marketing offers graduates the opportunity to pursue entry-level positions in advertising, market research or retail sales. Degree holders can possibly obtain positions as sales associates, customer service representatives or market research assistants; however, job seekers with a bachelor's degree are likely to receive these jobs. According to the U.S. Bureau of Labor Statistics, as of May 2015, sales associates earned an annual median wage of $21,780, while customer service representatives earned a median salary of $31,720 (www.bls.gov).
A distance learning bachelor's degree in advertising and marketing opens up a wide set of career possibilities. It can lead to entry-level employment as advertising copy writers, public relations specialists or in sales. The U.S. Bureau of Labor Statistics projects that employment for public relations specialists will grow 6% from 2014 to 2024, while employment for advertising sales agents will decrease by 3%.
Graduates with a MBA in marketing can find career opportunities as:
- Marketing managers
- Promotions directors
- Advertising executives
Continuing Education Information
Students who earn a distance learning associate's degree in advertising and marketing can improve their employment prospects by transferring their credits into a bachelor's level program. A number of bachelor's degree programs in advertising and marketing are available with a distance learning option.
Advertising and marketing bachelor's degree holders have better prospects of moving into a management-level position if they earn a master's degree. Master's degree programs offer students an in-depth knowledge of marketing and public relations and prepare them for leadership positions.
Doctoral degrees are available in advertising and marketing, but often require traditional classroom work. Those with a Ph.D. are qualified for careers as professors, researchers and consultants.
Advertising and marketing degree programs are available in a fully online format at the undergraduate and graduate levels. These programs offer the opportunity to learn about marketing, advertising, consumer behavior, market research and product development.