Agricultural Equipment Salesperson: Employment & Career Info

Apr 10, 2019

Career Definition for an Agricultural Equipment Salesperson

Agricultural equipment salespeople sell the equipment used for growing food and raising animals on farms and ranches. Products include tractors, reapers and related equipment. Each agricultural equipment sales representative is responsible for covering a certain geographical territory to maintain and develop new accounts with agricultural businesses and individual farmers. Agricultural salespeople typically work for the manufacturers of tractors, columbines, planters and other equipment, although some are self-employed.

Education High school diploma or bachelor's degree
Job Skills Charisma, self motivation, self confidence, stamina, foreign language
Mean Annual Salary (2018)* $91,830 (sales representatives, wholesale and manufacturing, technical and scientific products)
Job Growth (2016-2026)* 5% (sales representatives, wholesale and manufacturing, technical and scientific products)

Source: *U.S. Bureau of Labor Statistics

Educational Requirements

There are no formal educational requirements for becoming an agricultural equipment sales representative. A high school diploma is sufficient for entering the field, though many salespeople have attended college or earned bachelor's degrees. Business classes, as well as courses relating to the agriculture industry, will give salespeople the information they require to complete successful sales negotiations and understand the needs of farmers. Agricultural equipment salespeople typically attend educational seminars in order to improve their sales techniques and learn about the newest developments in agricultural equipment technology.

Required Skills

The U.S. Bureau of Labor Statistics (BLS) reported that successful agricultural equipment salespeople usually need the following traits:

  • Charismatic and persuasive personalities
  • Self-motivated and slightly competitive tendencies
  • Fluency in a foreign language if working with clients from other countries
  • Self-confidence and stamina

Employment and Salary Outlook

Agricultural equipment sales are closely tied to the economy and credit availability for the agricultural industry. U.S. farms are expected to make significant contributions to the growth of the farm equipment market, largely due to larger sums of money available for investment in new technology and equipment. The U.S. Bureau of Labor Statistics anticipates a 5% growth in employment opportunities from 2016-2026 for sales representatives of technical and scientific products, including agricultural equipment.

The BLS reported that the median average annual salary for these professionals was $91,830 in May 2018. Income in this field can vary greatly, depending on the employer. Compensation is often a combination of salary funds and commissions based on sales. The BLS reported that in 2016, most wholesale and manufacturing salespeople worked full time.

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