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Agricultural Marketing Degree and Training Program Information

Training programs for an agricultural marketing degree generally include courses in accounting, management and marketing. Degree specializations include agribusiness management, agriculture marketing and agricultural business.

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Essential Information

Earning an associate's, bachelor's or master's degree in agricultural marketing can prepare students for different levels of work, with an associate's program preparing them for positions like farm manager and a master's program for positions like agricultural researcher.

Associate's and bachelor's degree candidates gain hands-on experience and build their knowledge through classroom work, labs and field trips to agricultural sites. For associate's degree programs, community colleges require supervised agriculture internships or field experience placement.

Bachelor's degree programs typically require an understanding of humanities, computer skills and business, and may offer concentrations in production, financing, processing or distribution. Internships may be available or required at the bachelor's degree level as well. Prerequisites for both associate's and bachelor's degree programs include a high school diploma.

Two-year master's degree programs in agricultural business and agricultural economics give students a strong foundation in marketing, accounting, finance and leadership as they relate to the agricultural industry. In addition to coursework, many programs require or suggest that students complete a thesis or original research project. A bachelor's degree, with a GPA above a designated minimum, is required for admission to master's degree programs. Applicants may also need to take the Graduate Record Examination (GRE).


Associate of Applied Science in Agribusiness Management and Marketing

Candidates can expect courses that provide a strong foundation in agriculture, math, science and general education. A number of agribusiness and marketing courses may be prerequisites for seminar and lecture discussions, special projects (including research) and upper division coursework. Students graduate with a working knowledge of the agribusiness sector and its impact on domestic and world economies. Credits from an Associate of Applied Science or Associate of Science degree can frequently be transferred to a bachelor's degree program in agricultural marketing.

  • Food marketing
  • Agribusiness accounting, sales, management and law
  • Principles of community economics
  • Environmental impacts
  • Futures and options
  • Agricultural policies

Bachelor of Science in Agriculture Marketing

Bachelor's degrees in agricultural marketing or agribusiness prepare students for careers related to the international import and export of our domestic food and agribusiness industry. Graduates can pursue careers in farm management, sales and marketing. Major requirements often include:

  • Principles of agribusiness management
  • Principles of agricultural and food marketing
  • Accounting: information, use and management
  • Farm product marketing and sales
  • International markets: implications and applications
  • Food business management and strategies

Master's Degree in Agricultural Business

Agricultural business courses focus on marketing, management and decision-making in corporate and cooperative environments. Career days, job-search workshops, internships and student chapters of the National Agribusiness Marketing Association (NAMA) help students develop leadership skills while networking with agribusiness leaders. Course titles may include:

  • International trade policies and marketing
  • Consumer behaviors and market research
  • Transport strategies and global logistics
  • Food science management
  • Social, ethical and legal environments
  • Farm supply, costs and management

Employment Outlook and Salary Info

According to the U.S. Bureau of Labor Statistics (BLS), farmers, ranchers and other agricultural managers earned a median salary of $67,950 per year in 2018. However, the BLS projects that job opportunities for this profession will decline around 1% from 2018 to 2028. During that same period, the BLS indicates that job growth for market research analysts, who research all markets including agriculture, is expected to increase by 20%, much faster than the average of all occupations.

Agricultural marketing degrees provide students with the framework knowledge of marketing, finance and management and how these topics specifically apply to the agricultural industry. Programs at the associate's, bachelor's and master's levels prepare students for a range of work, from ranch and farm work to employment in agricultural research.

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