Internet marketing is an emerging field of study and is usually incorporated into college and university marketing programs. Advertising, promotion, public relations, and product development all tie into marketing and internet marketing programs. Degrees are offered at both the undergraduate and graduate degree levels.
Undergraduate degree programs give students a solid foundation in business practices and principles through courses in marketing, accounting, management, and business law. In a bachelor's degree program, students explore marketing more thoroughly, with courses in non-profit marketing, electronic marketing, and marketing management. They learn to conduct promotional campaigns and engage in consumer research. At the master's level, students prepare for positions in marketing management. Courses often cover international marketing, buyer behavior and ethics in marketing. Many programs have students develop marketing strategies as a team and complete an internship. For an associate's or bachelor's program, a high school diploma/GRE is required. For the master's, a bachelor's in a related field and GMAT or GRE scores, as well as a letter of reference, are necessary.
Associate of Applied Science in Marketing
An associate's degree program in marketing touches on topics in advertising, marketing, and product development. The curriculum includes general coursework in management, accounting, and business law, as well as classes in marketing, including studies in consumer behavior and advertising. Topics of study include sales, product planning, distribution, and public relations. The psychological and sociological influences on consumer behavior are also explored. Students learn to attract customers through marketing and advertising and to remain competitive in a congested marketplace. Students are introduced to marketing strategies like promotions, advertising campaigns, and branding. Students also complete marketing research assignments to familiarize themselves with marketing theories and principles. Courses in this degree program include:
- Internet marketing
- Principles of marketing
Bachelor of Business Administration in Marketing
The business administration curriculum includes foundation courses in management, human resources, accounting, and economics. The marketing curriculum covers a variety of industry-specific subjects, including sales, advertising, and international marketing. Marketing degree programs allow students to explore the latest principles and theories that are used by marketing professionals to promote, distribute and sell products and to remain competitive in the field. Marketing coursework teaches students to understand the needs of customers and to satisfy these needs by promoting good products through channels like advertising, internet marketing, and traditional salesmanship. Courses that are common to this degree program include:
- Non-profit marketing
- Marketing management
- Brand management
- Electronic marketing
Master of Science in Marketing
Graduate-level students learn marketing strategies and distribution management in this graduate degree program that prepares students for leadership positions in the marketing industry. Topics studied include the history of marketing, product positioning, buyer behavior and ethical considerations in marketing.
Students learn to develop their own marketing strategies in classroom-based businesses and through internships at local companies. Graduate students are expected to demonstrate mastery of the marketing curriculum and meet challenges facing the global marketplace, including the dependence on technology and the use of the Internet to market goods and services. The graduate program includes courses in:
- Supply chain management
- Marketing strategy
- Marketing engineering
Popular Career Options
Graduates who hold a bachelor's degree in marketing are prepared for employment with advertising agencies, marketing consulting firms, and other agencies. Popular careers for graduates include:
- Brand manager
- Direct marketing manager
- Event specialist
- Sales representative
- Internet marketing consultant
Graduates with master's degrees go on to careers in business, non-profit organizations and public relations. Popular career choices for these graduates include:
- Sales manager
- Advertising manager
- Market analyst
- Media director
Employment Outlook and Salary Info
The U.S. Bureau of Labor Statistics (BLS) reported that marketing managers held over 259,200 jobs in the U.S. in 2018. The BLS also reported that jobs in this profession would grow by 8% between the years 2018-2028. The median annual salary for a marketing manager was $134,290, as of May 2018 (www.bls.gov).!!!Essential Information
There aren't any schools that have a specific associate's degree program in aromatherapy, but some programs in complementary medicine or holistic health include education and practice in aromatherapy. Students in these programs explore natural healing procedures and techniques, as well as the philosophy and practice of holistic health. As an Associate of Applied Science degree program, they usually also include a few general education courses, such as English composition, critical thinking, and psychology.
A high school diploma is typically required for applicants. Students are also expected to have a strong command of the English language. Some online programs are available, and most aromatherapy associate's degree programs are two years in length.
Associate's Degree in Aromatherapy
Many courses in an aromatherapy degree program cover basic principles of holistic healing as well as specific principles related to aromatherapy and sense therapy. Some courses include:
- Anatomy and physiology
- Holistic nutrition and pathophysiology
- Herbalism, iridology, and homeopathy
- Introduction to aromatherapy
- Medical terminology and complementary medicine
- Flower essence
Popular Career Options
Students with an aromatherapy degree can go on to positions in holistic health:
- Herbal educator
- Holistic health practitioner
- Wellness coach
- Herbal consultant
- Aromatherapy retailer or product manufacturer
The U.S. Bureau of Labor Statistics (BLS) does not report employment information for aromatherapists, but massage therapists (the closest related occupation) often use aromatherapy. The number of professionals employed in massage therapy was expected to grow 22% during the 2018-2028 decade, according to the BLS. The annual median wage for all massage therapists was $41,420 as of May 2018.
Aromatherapy practice, alone, does not require a state license or certification; however, practitioners who use topical application of aromatherapy oils may need to be licensed massage therapists in some states. The Aromatherapy Registration Council maintains a voluntary listing of Registered Aromatherapists (RAs) who have passed an examination in aromatherapy principles.
Students interested in aromatherapy can earn an Associate of Applied Science in massage therapy, holistic health and complementary medicine that offer courses or specializations in aromatherapy. Graduates can expect positive job growth in numerous healthcare support occupations, but they may need to complete approved massage training and hold massage licensure in order to work in some states.
Continuing Education and Certification Information
Graduates who have at least four years of work experience in the field of marketing are eligible to sit for the Professional Certified Marketer exam, offered through the American Marketing Association. The exam consists of four parts and is designed to demonstrate mastery in the marketing profession. Graduates can also enroll in post-bachelor's certificate programs in marketing and master's degree programs in marketing.
The associate's, bachelor's and master's in marketing will usually include coursework in internet marketing, but no specific internet marketing degree exists. Students who pursue a career in marketing may find jobs as advertising managers, sales representatives, or internet marketing consultants.