A marketing manager or marketing associate works to promote goods, products or services of a business to the consumer. A two year associate's degree program in marketing emphasizes marketing theory and strategy more than it does management principles. Students need only a high school diploma or GED to enroll.
Associate's Degree in Marketing Management
As with most associate's degree programs in the business field, those in marketing are primarily offered through community colleges and vocational schools. The majority of courses found within an associate's degree program in business marketing cover basic marketing concepts and principles. Typical course examples are as follows:
- Consumer behavior patterns and trends
- Advertising and promotions development
- Entertainment marketing
- Advanced communications and management practices
- Customer service principles
- Business mathematics
Popular Career Options
An associate's degree in marketing qualifies graduates for a variety of entry-level positions. Some positions may include the following:
- Advertising manager
- Advertising associate
- Marketing account manager
- Market research associate
- Marketing manager
- Promotions manager
- Sales manager
- Retail manager
Employment Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) projects a decline of 2% for advertising sales agent job opportunities from 2018-2028. The BLS also reported a median annual salary of $51,740 for advertising sales agents as of May 2015. Advertising and promotions managers could expect job growth of 3% from 2018-2028; during the same decade, marketing managers could expect growth of 9%. Advertising and promotions managers earned a median annual salary of $117,130, and marketing managers earned a median of $134,290 as of May 2018, the BLS reported.
Continuing Education Options
The majority of individuals employed as business marketers hold at least a bachelor's degree. Many universities allow students to transfer their associate's degree credits over to a four year bachelor's degree program. Advanced marketing degrees, such as a Master of Science or a Doctor of Philosophy (Ph.D), prepare students for advanced executive positions or careers in academia and research.
Business marketing students learn about the value of customer opinion in driving marketing strategy and the effects that economic, social, and technological factors can have on customer opinion. Learning these skills in an associate's degree program prepares students for a number of jobs in retail and marketing, with the option to build upon this learning in a bachelor's or graduate degree program.