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Associate's in Business Administration - Marketing: Degree Overview

Students in an Associate of Applied Science (AAS) in Business Administration program learn how to plan, operate and manage businesses. Some programs allow students to choose a specialization in marketing.

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Essential Information

In addition to providing a basic introduction to business, AAS programs in business administration with a marketing emphasis also teach students about marketing concepts like promotional strategies, sales, consumer behavior and pricing theories. These 2-year programs are offered at community colleges and universities and usually only require a high school diploma or the equivalent for admission. Graduates become qualified for entry-level careers in various business or marketing positions. Alternatively, these programs prepare them for advanced study at the bachelor's degree level.


Associate's Degree in Business Administration Marketing

Due to the diversity in business settings, program curricula reflect general business skills used in almost any industry. Though course names vary, required core course topics often include:

  • Marketing
  • Business ethics
  • Accounting
  • Information technology
  • Promotion

Popular Career Options

Graduates of an AAS in Business Administration program with an emphasis in marketing can work in private businesses, the public sector or for nonprofit organizations. However, according to the U.S. Bureau of Labor Statistics (BLS), sales, promotion and marketing managers typically need a bachelor's or master's degree. Some entry-level jobs that graduates might qualify for include sales representatives, retail supervisors, and assistant managers.

Job Outlook and Salary Information

Data from the BLS indicates employment opportunities for retail sales supervisors are expected to increase by four percent between 2014 and 2024, and individuals in this field earned a median annual salary of $38,310 in 2015. Sales representatives working in wholesale and manufacturing may see employment prospects rise by seven percent over that period, as reported by the BLS. The BLS' figures show general wholesale and manufacturing sales representatives were paid a median of $59,080 in 2015.

Continuing Education

Students can pursue a Bachelor of Science in Business Administration (BSBA) program by transferring their credits and completing advanced coursework. BSBA programs often offer marketing as a major or concentration. Bachelor's programs broaden students' education through business topics in ethics, law, organizational behavior and international business. Further business administration and marketing education is also available through graduate programs, which can qualify professionals for management or college-level teaching careers.

For students who are particularly interested in the business aspects of marketing, an AAS in Business Administration with a concentration in marketing can provide a basic introduction to the field. Graduates are ready for entry-level marketing work, but their employment prospects improve if they earn a bachelor's degree before trying to get a job.

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