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Associate in Arts Degree (AA): Marketing Degree Overview

Marketing programs at the associate degree level provide the basic concepts of marketing, research methods, sales and finances needed to understand the field. Review the program, career information, and ways to continue your education.

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Essential Information

Those interested in the 2-year associate's degree program in marketing can find it offered at many community colleges, technical institutes and some universities. Students can choose the program field they want to complete which include marketing and business. Online programs are available, but not common. Although graduates can find entry-level positions, such as sales specialists or marketing events coordinators, many employers prefer applicants with higher levels of education. Students must have a high school diploma and previous coursework in math and psychology.


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Associate in Arts in Marketing

This curriculum focuses on marketing principles, such as product promotion, consumer behavior, pricing and advertising. As a result, individuals should have a solid understanding of mathematics and psychology prior to enrollment. Such knowledge prepares them to take common course topics like:

  • Advertising strategies
  • Economics
  • Retailing
  • Marketing principles
  • E-commerce

Employment Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), employers often seek candidates with a bachelor's or master's degree for the majority of marketing positions (www.bls.gov). Marketing managers earned an annual mean income of $140,660 in May 2015, while marketing research analysts and marketing specialists earned $70,030 at that time. The BLS also forecasted a 9% growth rate in marketing manager jobs between 2014 and 2024.

Continuing Education

An associate in degree program in marketing prepares students for bachelor's-level education in marketing, business administration or a related discipline. In these 4-year programs, students attain a deeper understanding of marketing and business practices, and they often participate in internships to gain professional experience. From there, they can earn a master's or doctoral degree, which allows them to study a specialized field like marketing management, strategic marketing, behavioral marketing or marketing communication.

An Associate of Arts in Marketing program covers several marketing principals needed to be successful in a career as a marketing manager, research analyst, or marketing specialist. Students will build skills including product promotion, E-commerce, economics, and retailing.

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