Associate of Business Administration in Management & Marketing

Oct 21, 2019

Essential Information

Associate of Business Administration (ABA) programs with a specialization in management and marketing focus on topics such as sales management, business communications, service marketing and consumer behavior. Applicants to these two-year programs must have a high school diploma or GED and must submit an official transcript of all coursework.

Associate of Business Administration in Management & Marketing

These degree programs are generally composed of 64-65 credits. Along with business-related courses, students are required to complete general education courses in math, science and the humanities. They also explore office applications that include word processors, spreadsheets and databases. Core course topics may include:

  • Business law and international business
  • Marketing
  • Office and managerial accounting
  • Microeconomics and macroeconomics
  • Internet research tools
  • Consumer behavior and salesmanship principles

Popular Career Options

Earning an associate's degree in marketing and management can prepare graduates for career opportunities in sales, human resources and small businesses, as well as for a variety of entry-level marketing and administrative positions. Some job titles include:

  • Retail manager
  • Account manager
  • Sales representative
  • Marketing manager
  • Sales analyst

Employment Outlook and Salary Info

Job availability and earning potential can vary greatly in fields related to marketing and management. According to the U.S. Bureau of Labor Statistics (BLS), the job outlook for sales managers is expected to improve by 5% over the 2018-2028 decade, and the outlook for marketing managers may improve by 8% over that time frame. By contrast, the BLS predicts that employment prospects for first-line supervisors of retail sales workers are likely to decrease by just 2% between 2018 and 2028.

The BLS reports that first-line supervisors of retail sales workers earned an average annual salary of $45,080 in 2018. That same year, data from the BLS shows sales managers averaged $140,320 in salary, and marketing managers were paid an average of $147,240.

Continuing Education Information

Graduates of an associate's degree program in marketing and management may choose to further their education and gain advanced skills by enrolling in a bachelor's or master's degree program. Bachelor's degree programs in business administration or marketing, as well as Master of Business Administration (MBA) programs in marketing and management, might be appropriate educational avenues to consider. Certificate programs are also available and can offer training in specialized areas such as management issues, digital marketing, business research and product planning.

By earning an ABA with an emphasis on marketing and management, students gain basic business skills and a general conception of managerial responsibilities and promotional strategies. This education qualifies graduates for a variety of entry-level positions, while additional training could be helpful for career advancement.

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