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Associate in Business: Marketing Degree Overview

Oct 21, 2019

Associate's in Business programs with an emphasis on marketing helps students develop sales and advertising strategies for small or large companies. The training can prepare them for entry-level jobs or continued studies.

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Essential Information

Students in two-year associate's in business programs in marketing learn to make media buys and keep tabs on trends that can affect brand competition and overall profit. They also learn about communication and interpersonal interactions, finance, marketing, management, computer information systems, current marketing standards, and other aspects of business.

A high school diploma or GED is required for enrollment.


Associate's Degree in Business Marketing

Students take courses in business communications, statistics, and marketing topics, like internet marketing and marketing management. These lessons provide the fundamental knowledge needed in a wide variety of business careers. Class topics typically address:

  • Retailing
  • Sales
  • Marketing research
  • Advertising
  • Business law and ethics
  • Macroeconomics and microeconomics

Possible Career Options

Graduates can earn entry-level marketing positions and advance their careers as they gain experience. They may also work in business fields such as advertising, retail or sales. Examples of entry-level positions include:

  • Sales representative
  • Marketing assistant
  • Advertising sales agent

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) predicts that jobs for retail salespeople will decrease 2% from 2018-2028, while jobs for wholesale and manufacturing sales representatives will increase 2% during that same decade (www.bls.gov). The agency reports that retail sales jobs paid a median annual salary of $24,200 in May 2018; wholesale and manufacturing sales representative jobs paid a median annual salary of $58,510 in May 2018.

Continuing Education

Graduates often continue their education through a bachelor's degree program with a major in marketing. It may be helpful to obtain higher education in the field because of the competitive nature of the marketing industry. Employers often prefer to hire graduates of bachelor's degree programs, according to the U.S. Bureau of Labor Statistics (www.bls.gov).

Students in associate's in business programs with a concentration in marketing get a general overview of the business world, as well as specific marketing skills that can be applied to entry-level jobs. In order to improve their job prospects after graduation, many students enroll in bachelor's degree programs in marketing.

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