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Associate of Applied Science (AAS): Business Marketing Degree Overview

Associate of Applied Science (AAS) in Business Marketing programs are designed to teach students fundamental marketing practices and concepts and introduce them to a range of marketing, sales and public relations techniques.

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Essential Information

In addition to acquiring an education in financial, legal, management and retailing principles, students in AAS programs in business marketing are often required to attend seminars and complete internships. Obtaining this degree can prepare students for careers working in marketing, advertising or public relations.

Applicants must have a high school diploma or equivalent. They must also earn satisfactory scores on entrance examinations.


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Associate of Applied Science (AAS) in Business Marketing

In addition to marketing-related coursework, the curriculum also includes general education courses in areas such as humanities, mathematics and social science. Core courses include:

  • Business management
  • Accounting
  • Finance
  • Communications
  • Marketing
  • Business law

Employment and Salary Info

According to the U.S. Bureau of Labor Statistics, market research analysts and market specialists are expected to see 19% growth in jobs from 2014-2024, which is much faster than the average for all occupations. The median annual salary for these workers was $62,150 in May 2015.

Continuing Education

Many professionals in marketing, advertising and public relations seek employees with at least a bachelor's degree in areas such as marketing, communications or English, according to the U.S. Bureau of Labor Statistics (www.bls.gov). Graduates of associate's degree programs may opt to pursue a 4-year degree in business marketing; credits from an associate's degree program may transfer to a bachelor's degree program. Bachelor's degree programs typically require students to register in pre-business programs in their freshman and sophomore years before officially entering the major. Admission may also be contingent on the completion of prerequisite courses, such as accounting, economics and statistics.

To summarize, AAS programs in business marketing provide an overview of the field in addition to a broad general education. The skills and knowledge that students gain can be useful for careers in the field and for more advanced business studies.

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