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Associate of Business Administration (ABA): Marketing and Sales Degree

An associate's degree program in business administration that features a marketing and sales emphasis is designed to teach students to manage sales, advertise and market products, analyze consumer behavior, promote services and design products.

Essential Information

Students may learn the basic principles of micro and macroeconomics, economic behavior and how to manage finances. Programs may train students in basic computer skills and in computer software applications that aid business operations. Individuals involved in marketing products and overseeing business operations typically work closely with a number of other professionals, and programs can teach students skills in business communications as well as public relations.


Associate's Degree in Business Administration

Programs can emphasize topics in business management but may also offer more general courses in computer technology, the sciences and the humanities. Programs are typically 62 credits and four semesters in length. A GED or high school diploma is required. Courses that may be offered by these programs can include:

  • Retail management
  • Services marketing
  • Human resource management
  • Macroeconomics
  • Business communications, accounting, ethics and law
  • Advertising

Popular Career Options

A variety of businesses and organizations need employees who are skilled in business administration, sales and marketing. Individuals can obtain jobs with responsibilities in public relations, advertising and administration, including:

  • Customer service representative
  • Office manager
  • Advertising sales agent

Employment and Salary Outlook

The category of advertising, promotions and marketing managers was projected to have a 5% increase in jobs from 2014 to 2024. A decline of 3% in employment was estimated for advertising sales agents during the same time. As of May 2015, the median salary of marketing managers was $128,750, while advertising sales agents earned a median salary of $48,490.

Continuing Education Information

Marketing, sales and promotions management positions are often filled by individuals who hold bachelor's degrees. Some programs may allow credits earned through associate's degree programs to transfer towards bachelor's degree programs. Some employers may provide financial assistance for their employees to continue their educations at local universities and colleges, or may provide management training programs. Master's and doctoral programs are also available in business administration, and may offer concentration options related to marketing or sales.

An associate's degree in business administration can help students get jobs in public relations, advertising, and administration. Further education at the bachelor's and graduate degree levels is also available.


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