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Associate of Business - Administration, Marketing & Management

An administration, marketing, and management associate degree program is designed to develop students' ability to provide analytical and organizational services to various industries.

Essential Information

A two-year associate program in administration, marketing and management may be earned as an Associate of Applied Science or Associate in Science degree. Marketing and administration, marketing and management, or business management are a few concentrations offered. In addition to the development of analytical tools, emphasis can be placed on communications, ethics, management and the skills for developing marketing campaigns. A high school diploma or equivalent is required for entry to these programs. Bachelor's degrees are also available in this field.


Associate's Degree in Business Administration, Marketing and Management

Graduates of these programs could qualify for entry-level positions in several business occupations, such as project management, market research or office administration. Courses generally focus on different management topics for solving real-world business problems. Students study management, legal issues, supervision, taxation and international business. Other common courses might include:

  • Business statistics
  • Customer service
  • Hospitality and tourism management
  • Information technology concepts

Popular Career Options

Graduates who choose to begin their careers after completing an associate degree program could enter the business field in entry-level positions. Some of these positions may include:

  • Administrative assistant
  • Customer service representative
  • Advertising sales representative
  • Office manager
  • Project coordinator

According to the U.S. Bureau of Labor Statistics (BLS), employment opportunities for secretaries and administrative assistants may increase by 3% over the 2014-2024 decade, and opportunities for administrative services managers are likely to increase by 8% during that period. The BLS reports the median salary for secretaries and administrative assistants was $36,500 in 2015, and administrative services managers earned a median salary of $86,110 that year.

Customer service representatives can expect job growth that is faster than the national average for all professions from 2014 to 2024, based on data from the BLS. The BLS also indicated that positions for advertising sales agents are expected to decrease by 3% during the same period. Customer service representatives earned a median hourly wage of $15.25 in 2015, and advertising sales agents earned $48,490 during the same year, as indicated by the BLS.

Continuing Education

A graduate of an associate degree program in business could go on to complete a bachelor's degree program in administration, management or marketing. Possession of a bachelor's degree might allow business professionals to advance their careers into management positions. Some associate degree programs are designed for transfer directly into bachelor's degree programs.

An associate's degree in business administration, marketing and management is a good starting point for individuals wishing to begin entry-level careers as advertising sales representatives, office managers, or project coordinators.


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