Associate's degree programs in marketing and sales often cover a wide range of topics, including business operations, marketing implementation, sales team training and product distribution logistics. Some degree programs may offer specific marketing concentrations, such as retail, advertising, management or sales. These programs may have laboratory components, or students may be required to get on-the-job training through an internship program.
In order to apply, applicants must have a high school diploma or GED. Some schools may expect applicants to have taken high school coursework in business or family and consumer science.
Associate of Business: Marketing and Sales
Marketing and sales degree programs are designed to prepare individuals for careers that involve product promotions, advertising campaigns and product merchandising. Common coursework includes:
- Advertising strategies
- Marketing management
- Promotions and campaigns
- Business finance
- Marketing research
- Marketing technology
Popular Career Options
Earning associate degrees in marketing and sales will prepare individuals for entry-level positions in fields such as advertising, public relations, market research and retail. Popular job titles include:
- Sales representative
- Advertising sales agent
- Public relations assistant
- Sales information analyst
- Media advertising assistant
Employment Outlook and Salary Information
Information provided by the U.S. Bureau of Labor Statistics (BLS) indicates that wholesale and manufacturing sales representatives are expected to experience 2% employment growth between 2018 and 2028 (www.bls.gov). Advertising sales agents, the BLS says, could expect a 2% decline in job opportunities over the same period. Sales representatives of wholesale and manufacturing goods earned a median annual salary of $58,510, and advertising sales agents earned a median of $51,740 as of May 2018, the BLS reports.
Continuing Education Information
According to the BLS, advancing into marketing and sales careers beyond entry-level positions often requires earning bachelor's degrees in related fields. Nevertheless, associate degrees in marketing and sales along with years of professional experience may supplement a formal 4-year degree, especially with companies that promote workers internally. Bachelor's degree programs may be available in business administration with concentration options.
Associate of Business programs in marketing and sales may include both traditional classroom learning and hands-on experiences to help aspiring professionals prepare to enter the world of advertising and public relations.