Associate of Business Science (ABS): Marketing Degree Overview

Oct 21, 2019

Essential Information

AAS programs in marketing provide basic training in the field, as well as other areas of business, such as management and advertising. Specialization options include administration and entrepreneurship. Students can apply the concepts they learn in the classroom by participating in internships, where they may have the chance to create marketing plans or carry out research.

Most AAS programs take two years to complete. Although a high school diploma or GED is the only prerequisite, this program may appeal to professionals already working in the marketing industry who want to advance their knowledge and abilities in sales, written communication and product procurement.

Associate's Degree in Marketing

Students in marketing programs often study international business, problem-solving methods and effective communication techniques. Other coursework may include:

  • Public relations
  • Economics
  • Business law
  • Project management
  • International business
  • Market research

Popular Career Options

AAS degrees in marketing can prepare students for career opportunities in sales, advertising, customer service and project development. Possible job titles include:

  • Field salesperson
  • Public relations professional
  • Purchasing manager

Employment Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), employment for all sales representatives is expected to increase 2% from 2018 to 2028, slower than the average for all occupations. During the same time, employment for purchasing managers is expected to decline by 7%. The median salary for all sales representatives was $58,510, while purchasing managers earned a median wage of $118,940 per year, as reported in 2018 by the BLS.

Continuing Education Information

Some programs prepare students to enter directly into bachelor's degree programs in marketing. While enrolled in a bachelor's degree program, marketing students may have the opportunity to focus their studies on areas such as web-based business, consumer behavior or retailing. Bachelor's degrees may also prepare students for certificate completion.

Even though ABS programs in marketing are unavailable, AAS programs provide sufficient training for careers in the field and for more advanced marketing education.

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