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Associate of Business Science (ABS): Sports Management Degree Overview

Associate of Business Science in Sports Management degree programs are rare, but most schools offer an Associate of Science in Business Administration with a concentration in sports management. Coursework includes marketing, accounting, and management.

Essential Information

A sports management associate's degree program requires 60 to 66 semester credits, which can be completed in two years. Some schools offer internships as part of required coursework, providing students with both real world experience and networking potential for future employment opportunities. A high school diploma or the equivalent is required for admission. Some schools request specific prerequisite English and math coursework be completed prior to enrollment in the program.


Associate of Business Science in Sports Management

An associate in sports management program gives students an overall view and understanding of minor league teams, retail equipment sales, professional sports organizations, youth sports and government sponsored recreation facilities. The program also teaches students how to manage sports events, develop budget strategies and initiate promotional campaigns. In addition, students explore issues regarding media sports coverage and principles of ethics in business. To meet college degree requirements, students must take general education coursework in liberal arts subjects. Classes consist of English, math, science, history and the social sciences. Courses within the business science sports management degree program include:

  • Introduction to sports management
  • Principles of management
  • Business ethics and law and societal issues in sports
  • Principles of economics and general accounting
  • Athletic facility management and communications in business
  • Marketing fundamentals and sports media

Popular Career Options

Graduates of this degree program are qualified for entry-level business employment in the athletic industry. They can find work opportunities with professional sports franchises, ski resorts, corporate fitness centers, arena management, college athletic programs, sporting goods merchandising, sports media industries and a wide range of other sport related fields. The following are some possible job titles:

  • Athletic marketing assistant
  • Equipment manager
  • Youth sports associate manager
  • Media consultant
  • College athletics event managerial assistant

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) indicates jobs for market research analysts are predicted to increase 19% from 2014 to 2024. The BLS also reports that market research analysts earned median pay of $62,150 in 2015 (www.bls.gov). Public relations specialists can expect a 6% increase in jobs from 2014 to 2024, according to the BLS, and they earned median pay of $56,770 in 2015. The BLS predicts that meeting, convention and event planners can look forward to 10% job growth from 2014 to 2024, while they earned median pay of $46,840 in 2015.

Continuing Education

Students can seek management employment opportunities in the sports industry by obtaining a bachelor's degree in business administration with a sports management concentration. Graduates can also expand their career potential by seeking a bachelor's degree in related fields such as sports marketing, sports administration or recreation management.

In the associate sports management program, students explore the specific needs of sport franchises with regard to hosting events, getting media attention, utilizing business ethics and facilitating team travel. This prepares them for the variety of careers available in the field.


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