Aspiring marketing professionals can find associate's degree programs online through several colleges and technical institutes. These programs take about two years to complete and are available in a fully online format.
Students may find related online programs in advertising, business administration or communications that incorporate marketing courses in their curriculum. In the program, students will learn how to develop effective marketing strategies to promote products and services as well as improve their communication skills. Students will also get an introduction into business practices.
Associate's Degree in Marketing
A typical course outline for online marketing associate's degree programs includes courses in advertising, business and sales. Online associate's degree programs will require students to complete general education courses. Although requirements vary by school, programs may include courses in math, business and psychology. Common courses include:
This course includes an introduction to the concepts and principles of marketing. Students may study product demand, pricing, distribution and marketing strategies.
In a research strategies course, students will develop the tools necessary to gather information, analyze data and communicate the results. Students may design a marketing research project.
Students will receive an introduction to the fundamentals of advertising and related marketing practices. In some classes, students may prepare advertising campaigns and work in groups through a content management system.
Graduates of online marketing associate's degree programs may seek assistant positions in a variety of business, sales, public relations and advertising firms. While positions may be available in small businesses, larger companies may prefer that applicants have a bachelor's degree. The BLS projected job growth of 20%, much faster than the average for all occupations, from 2018-2028 for market research analysts. As of May 2018, the BLS reported, market research analysts and marketing specialists earned a median annual salary of $63,120.
Continuing Education Information
According to the BLS, a bachelor's or master's degree in marketing may be required for marketing positions. Many schools offer online bachelor's degree and graduate marketing degree programs. While not required to work in this field, the Professional Certified Marketer designation is offered through the American Marketing Association. Earning this designation will help marketing professionals network with local businesses and strengthen their overall skills.
Those interested in a marketing degree can complete a degree program at the associate's level and do it fully online. Throughout the program, students learn about the fundamentals of marketing, advertising, business, and sales.