An associate's degree program in marketing and sales trains students in the best ways to promote a company's products or services to customers in the business community. A degree program in this field is also sometimes called sales and marketing technology. The program may also be found as an area of concentration for a business technology or business administration program.
Most programs require applicants to have a high school diploma or GED before enrolling in the program. Typically taking two years to complete, this degree program may offer specializations such as fashion merchandising or advertising.
Associate of Marketing and Sales
Students in a marketing and sales program learn the decision-making and critical-thinking skills necessary to succeed in the business world. Successful graduates are able to perform statistical analyses of surveys and other data, discover hidden patterns in consumer trends and behavior, and pitch an idea or product to consumers and company executives. Class projects and team exercises give them practical experience, and they may gain real world knowledge through internships at businesses. Marketing and sales programs may cover topics in:
- Business communications
- Public relations
- Retail management
- Basic accounting
- Business law
Popular Career Options
Since many different companies and industries employ sales and marketing professionals, the career opportunities for someone with an associate's degree in this field are vast. Possible career titles may include:
- Marketing research analyst
- Sales executive
- Marketing associate
- Fashion merchandiser
- Public relations specialist
According to the U.S. Bureau of Labor Statistics (BLS), the number of available jobs for public relations specialists may increase by 6% between 2018 and 2028, and the increase in employment options for market research analysts is likely to be much-faster than average, at 20% during that decade. As indicated by the BLS' data, public relations specialists were paid an average salary of $68,440 in May of 2018, and market research analysts and marketing specialists earned $70,960 that year.
Continuing Education and Certification
While graduates can get a sales job with an associate's degree, they might want open up their opportunities by pursuing a higher degree. The BLS says many companies, particularly those that sell scientific and technical products, prefer their sales representatives have bachelor's degrees, usually in the field in which they sell. Most marketing managers have bachelor's degrees in marketing, according to the BLS.
Marketing and sales professionals can take advantage of continuing education courses and earn professional certification through professional organizations such as Sales and Marketing Executives International (SMEI). The SMEI Certified Professional Salesperson (SCPS) designation is available to individuals who are employed in a sales position and who meet standards set by the organization.
Students can earn an associate's degree in marketing and sales in two years, where they learn how to promote businesses and increase sales through class projects. Professional certification is available to graduates who meet the standards and requirements of the organization.