AAS in Marketing programs provide students with an introduction to professional selling and strategic marketing. Students may also study price setting, product promotion, manufacturing and distribution. Specialization options include e-commerce, retail merchandising and management. Prior to graduation from one of these two-year programs, students may be required to complete an internship and/or a capstone project. Applicants must have a high school diploma or GED.
Associate's Degree in Occupational Studies
In these programs, students gain insight into the marketing process, emerging marketing methods and customer relationship management. Courses in a program in marketing may include:
- Marketing and global strategic management
- Marketing research
- Marketing principles
- Selling methods
- Advertising concepts
- Internet marketing
Popular Career Options
Upon graduation, students will have well developed leadership and teamwork skills, preparing them for work in a marketing department or as a department head. Graduates are prepared to entry directly into the field with no continuing education required and hold job titles that include:
- Marketing representative
- Marketing specialist
- Online business owner
- Store department manager
According to the U.S. Bureau of Labor Statistics, marketing specialists, included in the classification of market research analysts, were projected to see 19% growth in employment from 2014-2024. The mean annual wages of these workers were $70,030 in May 2015.
Continuing Education Information
Beyond the associate degree level, students can study marketing through bachelor's degree programs, such as Bachelor of Science in Marketing programs or Bachelor of Business Administration programs with a marketing emphasis. These programs could prepare marketing professionals for marketing and sales management or administration positions.
Even though it is not possible to earn an AOS in Marketing, an AAS in the field provides sufficient background for students to enter the workforce or continue their business education at the bachelor's degree level.