Programs may offer opportunities for hands-on learning, including class projects and internships. Individuals who are interested in attending associate's degree programs need a high school diploma or its GED equivalent. Programs emphasize the fundamentals of commerce, promotion and advertisement and may provide more general topics in interpersonal communications and computer technology.
Many employers prefer individuals who hold bachelor's degrees in marketing or related fields but credits earned in associate programs may be transferable to bachelor's degree programs. For students interested in graduate studies in sales and marketing, various master's and doctorate programs are available
Associate of Sales and Marketing Overview
Associate's degree programs provide students with a general education concerning the dynamics of marketing products and potential customer bases. Throughout their education, students develop business and analytical skills that help them develop successful marketing and selling strategies.
Here are some courses that a student may take:
- Business fundamentals, marketing management, marketing research
- Product development
- Computer applications
- Technical writing
- Business math
Employment Outlook and Salary Information
Graduates may find employment in a number of different settings; businesses of all varieties and sizes need trained marketing and sales specialists to sell products and compete with other businesses. Individuals who have earned associate's degrees may find employment as a(n):
- Advertising sales agent
- Sales representative
- Production planner
In May 2018, the U.S. Bureau of Labor Statistics (BLS) predicted median annual salaries of $51,740 for advertising sales agents, $58,510 for wholesale and manufacturing sales representatives, and $47,580 for production, planning and expediting clerks. The BLS projected 2% decline for advertising sales agents, 2% growth for wholesale and manufacturing reps, and 4% growth for expediting clerks, from 2018-2028.
Continuing Education Information
According to the Bureau of Labor Statistics, employers may prefer individuals who hold a bachelor's or master's degree in marketing or a related field to fill sales, marketing and promotions management positions (www.bls.gov). Some bachelor's programs allow credits earned through associate's degree programs to transfer. After pursuing a bachelor's degree, students can also earn graduate degrees at the master's and doctoral levels. Students often have the opportunity to customize their coursework to suit their specific interests and career goals. These degrees can lead to advanced positions or those in research or academic teaching.
For some businesses, an associate's degree in sales and marketing is enough for advertising sales agents, sales representatives and product planers; however, many prefer employees with a bachelors. For the most part, credits from an associate's will transfer to a bachelor's degree program.