While degree programs in marketing and advertising are frequently offered as a four-year course of study, there are two-year associate's degree programs in marketing that heavily incorporate advertising concepts and principles. Students in these programs gain specific professional skills, such as developing and testing promotional strategies, conducting market research and developing budgets. These degree programs place particular emphasis on students' career development by offering internships at area businesses, or allowing students the opportunity to conduct independent research in a field of their choice.
Associate of Science in Marketing and Advertising
In these programs, students learn to apply the principles and concepts of a diverse body of disciplines, such as economics, law and sociology, to marketing and advertising. The marketing curriculum combines lecture-based instruction with hands-on instruction in areas that may include:
- Business and Internet marketing
- Economics and accounting
- Software applications
- Business communication and law
- Publication design
- Public speaking
Popular Career Options
Graduates of an associate's degree program in marketing and advertising can pursue many different entry-level careers across a variety of industries and sectors. Occupations may include:
- Marketing research analyst
- Public relations specialist
- Business operations specialist
- Green marketer
Employment Outlook and Salary Information
A 20% increase in employment was projected for market research analysts from 2018 to 2028, as reported by the U.S. Bureau of Labor Statistics (BLS). Public relations specialists were to have a 6% increase in jobs during the same time. Market research analysts and marketing specialists earned a median annual salary of $63,120 in 2018, while public relations specialists made a median annual income of $60,000 , according to the BLS.
Although an associate's degree may be sufficient for many entry-level marketing and advertising positions, entry into most management positions requires at least a bachelor's degree in marketing or a related field, according to the U.S. Bureau of Labor Statistics (www.bls.gov). Graduates of an associate's degree program in marketing may consider pursuing a bachelor's degree. This could be an especially attractive option, because credits earned from an associate's degree program are often transferable toward a bachelor's degree.
In addition to pursuing a bachelor's degree, graduates may also consider acquiring certification from a professional organization, such as the American Marketing Association. Professional certification could be a particularly beneficial way for candidates to increase their career prospects.
By studying marketing and advertising at the associate's degree level, students learn enough about both subjects to work in entry-level positions in a wide variety of businesses. They also have the educational foundation necessary to continue their marketing studies in a bachelor's degree program or to earn professional certification in the field.