In AS programs in marketing and sales, students explore professional selling strategies, organizational behavior, business law, economics and marketing for the internet. In addition to traditional lecture courses, some programs offer internship opportunities. Most programs take two years to complete. Applicants must hold a high school diploma or the equivalent.
Associate's Degree in Marketing & Sales
These programs include studies in team building, human resources, accounting, marketing and international business. Examples of course topics include:
- Consumer behavior
- Management principles
- Marketing principles
- Managerial accounting
- Advertising and promotion
Graduates can enter many fields, including customer service, marketing, advertising and sales. Typically, graduates begin their careers in entry-level settings and are able to advance to higher positions as they gain experience in the field. Entry-level positions for graduates of an associate's degree program in marketing and sales might include:
- Customer service representative
- Sales consultant
- Call center representative
- Retail sales associate
- Advertisement sales representative
Career Outlook and Salary Information
Employment for customer service representatives is expected to decrease by 2% from 2019 through 2029, according to the U.S. Bureau of Labor Statistics (BLS). Retail sales workers are expected to see little or no change in employment and advertising sales agents are expected to see a 6% decline during that same period. In May 2020, the BLS reported that customer service representatives had a median annual salary of $35,830, and retail salespersons earned a median annual salary of $27,080. Advertising sales agents earned a median annual salary of $54,940.
While many graduates of degree programs in sales and marketing may enter the workforce directly after graduation, some may prefer to obtain more skills and advance their educations by earning bachelor's degree in sales and marketing. Accredited schools across the nation offer such bachelor's degree programs.
Graduates of bachelor's degree programs in marketing and sales have the fundamental business and legal knowledge they need for entry-level positions in the field or to seek higher levels of education.