A Bachelor of Arts in Business Communication is an integrated degree program that combines business education, management, and communication. Business communication programs may also be found as a Bachelor of Arts in Corporate Communication.
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Bachelor of Arts in Business Communication
A high school diploma or the GED equivalent is necessary to gain admission into a bachelor's degree program. Students learn about the interplay of market forces within the internal and external business community for careers in business journalism, graphic communication, or corporate communication. They can also gain skills in leadership, problem-solving, and crisis communication. The business communication program promotes competencies in critical thought, interviewing, crisis communication, and public relations. Class topics are likely to include:
- Business communication
- Advertising and marketing
- Consumer behavior
- Small group communication
- Corporate persuasion
- Legal and ethical issues
Popular Career Options
People who are skilled in international business should enjoy especially good job prospects. Additional career titles available include:
- Public relations director
- Corporate leader
- Corporate trainer
- Event planner
- Corporate advertising specialist
Employment Outlook and Salary
Graduates are qualified for a multitude of careers titles, including public relations specialist. Employment for public relations specialists is expected to grow 6% from 2014-2024, according to the U.S. Bureau of Labor Statistics (BLS) (www.bls.gov). As of May 2015, the BLS reported that public relations specialists made a median salary of $56,770 a year. The business environment will increasingly become global. To remain competitive, businesses need the services of an expert in the business communications field.
People who wish to advance in the business communication field can obtain a Master of Science in Business Communication (MSBC) degree. Students in a master's degree program learn to think critically and creatively about the problems facing a free-market economy. They explore effective yet ethical message production and learn the complexity of organization dynamics. A graduate of the master's degree program in business communication learns to appreciate decisions that benefit the well-being of society.
Students interested in business communication can pursue a bachelor's degree to prepare for a career as a public relations specialist and more. Graduates can expect positive job growth in the field and may wish to pursue a master's degree.