B.A. in Marketing programs can provide students with the opportunity to combine advanced skills in business art and technology with their knowledge of marketing. In most programs, the marketing portion teaches students how to develop and manage marketing strategies, as well as purchasing, advertising, customer relations and distribution. In addition to lectures in product development and advertising, students complete hands-on training to gain real-world experience. Given the importance of design in the field, graduates also gain a fundamental grasp of art as it applies to marketing.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Bachelor of Arts in Marketing
Students in the BA Marketing program explore product development, promotion, visual communication and advertising using theoretical and practical techniques. In many programs, undergraduates have the opportunity to complete capstone projects and internship opportunities to gain real-world experience, as well as build a resume. Students often graduate with proficiency in areas such as marketing theory, Internet commerce and multicultural marketing. The coursework in marketing programs includes:
- Consumer behavior
- Global marketing
- Marketing management
- Marketing research
- Product innovation and design
Popular Career Options
With a B.A. in Marketing, graduates are qualified for entry into mid-level employment in the field of marketing and advertising in a variety of industries. A B.A. degree is an important step toward a career in the expanding field of modern marketing, taking advantage of the advertising power of the Internet and other media. Job titles available to graduates include:
- Marketing specialist
- Market research analyst
- Market analyst
- Market research manager
Graduates who wish to continue their education may opt to enroll in a Master of Business Administration (MBA) program, with a concentration in marketing. These MBA programs teach graduate students to understand consumer needs, as well as create and market products to meet those needs. Graduates leave the MBA program prepared to take positions as marketing leaders.
Employment Outlook and Salary Info
From 2014-2024, the U.S. Bureau of Labor Statistics (BLS) predicted much-faster-than-average employment growth of 19% for market research analysts and marketing specialists. During that same time, the BLS projected a 5% increase in jobs for advertising, promotions and marketing managers. In 2015, market research analysts and marketing specialists earned a median annual salary of $62,150 and advertising and promotions managers earned $95,890, the BLS reported.
Even though it is not possible to get a B.A. in Marketing and Design, B.A. programs in marketing alone generally provide sufficient training in both subjects for students who want to work in the field or continue their education in MBA programs.