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Bachelor's in Business Communication - Sales & Marketing Degree

A Bachelor of Arts in Business Communication (BABC) degree with an emphasis in sales and marketing gives students the business acumen and communication skills to work in marketing, public relations or sales.

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Essential Information

In BABC programs with an emphasis in sales and marketing, students learn public speaking, presentation, writing and other communication skills necessary for leadership roles in a business setting. Marketing coursework can help students apply these strategies to interactions with clients, advertising and promotional departments, fellow managers, stakeholders and consumers. BABC programs are open to students who've earned have earned a high school diploma or GED.


Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Bachelor of Arts in Business Communication

A BABC program with a sales or marketing emphasis focuses on interpersonal and organizational communication skills, best practices in business and effective marketing strategies. A degree plan may include many of the following courses:

  • Accounting
  • International marketing
  • Persuasion and strategic communication
  • Organizational communication
  • Media relations
  • Ethical issues in communication

Popular Career Options

Because a BABC degree program integrates communications skills and strategies, business, marketing and other disciplines, graduates are prepared for a wide range of careers. In addition to corporate leadership positions, graduates may consider the following career paths:

  • Marketing director
  • Advertising sales manager
  • Corporate communications specialist
  • Media relations specialist
  • Internal communications director

Salary and Job Outlook Information

To provide a salary perspective, communications specialists (also known as public relations specialists) earn a median annual income of $56,770, according to the U.S. Bureau of Labor Statistics, in May 2015. These professionals are projected to experience 6% job growth from 2014 to 2024.

Continuing Education Information

The BLS states that although many public relations, advertising, marketing and sales manager positions are available to applicants with bachelor's degrees, some employers may prefer to hire candidates with master's degrees and several years of job experience. Graduates can consider master's degree programs in corporate communications, public relations or marketing, depending on their desired career.

Some schools offer joint master's degree programs in which students earn a Master of Arts (MA) or a Master of Science (MS) in addition to a Master of Business Administration (MBA) degree. Such programs allow students to gain management, communication and business knowledge while also further specializing in their selected discipline, which may include global marketing, public affairs, marketing or public relations consulting, investor relations and many other areas.

By earning a BABC with an emphasis in sales and marketing, students gain essential business knowledge and learn effective communication skills so that they can enter the business world or pursue business-related graduate education.

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