BBA in General Business: Degree Overview

Oct 08, 2019

Essential Information

Students in business administration programs explore methods of enhancing a company's performance through efficient management and mainstream marketing. Programs teach students how to develop business communication and problem-solving skills, and most curricula offer students a global business perspective. Students can also learn basic business concepts and methods of maintaining an ethical and socially-responsible business atmosphere. Additionally, many BBA programs require students to specialize in a specific area of study, such as marketing, finance, international business or management.

A high school diploma or equivalent is usually required for admission to these 4-year undergraduate programs.

Bachelor's Degree in Business Administration

Goals of the business administration program include learning corporate business strategies, examining international marketing strategies and training team leaders who are capable of working effectively in a dynamic business environment. Some schools offer internship opportunities that can result in real-world experience and the chance to network with potential employers. Common courses include:

  • Microeconomics
  • Business statistics
  • Research methods in business
  • Finance accounting
  • Economic principles
  • Business information systems

Popular Career Options

Graduates may qualify for positions with large or small corporations. Individuals can work in such departments as human resources, retail sales, marketing or finance. Possible employment opportunities can include:

  • Sales manager
  • Contract manager
  • Benefits specialist
  • Financial planner
  • Production manager

Employment Outlook and Salary Information

As reported by the U.S. Bureau of Labor Statistics (BLS), sales managers could experience a 5% rise in job opportunities, compensation, benefits and job analysis specialists a 6% growth, and financial analysts a 12% growth, while industrial production managers could experience a 4% decline, all during the 2018-2028 time period ( Salary information provided the BLS in May 2018 indicated that sales managers earned a median annual salary of $124,220, benefits specialists $63,000, financial analysts $85,660, and industrial production managers $103,380.

Continuing Education and Certification Options

Graduates interested in upper-management positions and advanced career opportunities can pursue a Master of Business Administration. Specializations may include finance, marketing, management and international business. Voluntary certifications are also available for graduates of BBA programs who want to pursue careers in human resources (HR), financial analysis or facility management, among others. For example, the HR Certification Institute offers the Professional in Human Resources certification for people with 1-4 years of human resource experience, depending on their degree level (

Students earning a Bachelor of Business Administration learn about business strategy and develop their problem-solving skills through coursework and an internship. Graduates may seek employment as sales or contract managers, financial planners, or other careers in areas including human resources and marketing.

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