Bachelor of Business Administration (BBA): E-Business Degree Overview

Oct 10, 2019

In a Bachelor of Business Administration (BBA) in e-Business degree program, in addition to learning both traditional business theories and Internet business concepts, students gain an understanding of accounting, finance, business law, management and human resources.

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Essential Information

A bachelor's degree program in business administration with a concentration in e-business can prepare students to handle the unique challenges of doing business electronically. Online marketing concepts are covered so students can successfully promote businesses on the Internet and gain an understanding of the global marketplace.


Bachelor of Business Administration in e-Business

Students of this bachelor's degree program are taught to create and manage e-commerce websites, use information systems to enhance business processes and use financial data to create e-business strategies. E-business courses can teach students to build websites and user interfaces, use online payment systems and secure transactions. Some topics in an e-business program could include:

  • Systems design
  • Online marketing
  • Microcomputers
  • Strategic planning
  • Web development
  • Network design

Popular Career Options

Graduates with this degree can choose careers across various areas of business administration, or they may find a position directly related to e-business. Possible job titles could include:

  • e-Business analyst
  • Administrative executive
  • e-Business project manager
  • Consultant
  • e-Business architect

Job Outlook and Salary Information

Although the U.S. Bureau of Labor Statistics (BLS) does not collect data specifically on e-business occupations, the BLS projects that employment for all management analysts, including business analysts and consultants, will increase by 14% during the 2018-2028 decade. According to the BLS, management analysts earned a median annual salary of $83,610 as of May 2018.

Continuing Education Information

Graduates who want to further their education can choose from business and technical master's degrees with e-business concentrations. Two degrees with this concentration can include the Master of Science in Information Technology (MSIT) and the Master of Business Administration (MBA). Individuals may pursue a Doctor of Business Administration (DBA) degree to study business at an advanced level, though an e-business concentration at the doctoral level may not be available. A DBA program could qualify its graduates to teach university business courses or become business researchers.

Concentrating in e-Business while enrolled in a Bachelor's in business administration degree program will be ideal for students who are interested in a career in analyzing or managing businesses online. Upon completion, students may also pursue a Master of Science in either information technology or business administration to advance their understanding of the e-Business field.

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