Bachelor of Business Administration: Online Marketing and Sales Degree

Dec 04, 2019

Essential Information

Students can apply to a number of online Bachelor of Business Administration (BBA) programs specializing in sales and marketing. Individuals in these programs study advertising, promotions, international marketing, consumer behavior and management strategies. Although many of these programs are available totally online, some distance education courses require proctored exams to be taken on campus. Students may also need to earn general education credits before starting an online bachelor's degree program.

BBA in Sales and Marketing

Students in business administration programs that focus on sales and marketing develop analytical and critical thinking skills for use in the business world. In online programs, students learn about basic sales principles and marketing strategies. These programs offer training in sales strategy, promotion and communication. Students also acquire basic business skills through core requirements.

Program Information and Requirements

Online BBA programs can be completed in about 2-4 years of full-time study. Some programs require students to fulfill general education requirements prior to enrolling in an online business administration program. Programs offer flexible plans of study, and students can earn degrees through part-time study.

Interactive Web applications are employed to deliver course content, and students often use message boards to communicate with each other and with professors. Programs could require students to participate in online group projects or chat sessions.

List of Common Business Administration Courses

BBA programs vary in their requirements for general education courses. In some programs, students take courses in composition, information systems and college mathematics while other programs view general education courses as prerequisites. Students complete core business administration courses, which may focus on business law, ethics and communication, before focusing on marketing and sales classes.

Marketing Strategy

Students use case studies to learn about merchandising, promotion and situation analysis. The course also discusses common marketing problems in different industries.

Sales Management

This class teaches students about sales force evaluation, personal selling techniques and relationship selling. Students study communication methods and acquire skills in organizational analysis.

Marketing Research

Applying marketing research methods to real-world contexts is the focus of this course. Students learn to analyze and evaluate market information through the use of interviews and surveys.

Career Information

Prospective employees who hold a bachelor's degree in business administration can fill a wide range of occupations. Students who focus in sales and marketing might find work in advertising firms, public relations organizations, finance companies, retail firms and many other businesses. The U.S. Bureau of Labor Statistics (BLS) projected steady growth for management consultants of 14% between 2018 and 2028, and the median salary for the profession was $83,610 as of 2018. Similarly, market research analysts are expected to see 20% from 2018-2028, and those professionals earned median salaries of $63,120 as of 2018.

Continuing Education Information

Many schools offer advanced degrees in business administration, with Master of Business Administration (MBA) programs frequently available in online formats. These programs offer concentrations in marketing and related fields. Although certification isn't required for marketing and sales managers, credentials offered by management organizations can aid career advancement. Sales and Marketing Executives International is an organization that awards certifications to sales and marketing managers.

Students in online BBA programs are introduced to the fundamentals of the business world. By choosing a specialization in marketing and sales, they also take elective courses that focus specifically on advertising and promotions, which prepare them for entry-level jobs in the field. Graduates may also advance to MBA programs or earn advanced marketing certifications in the future.

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