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Bachelor of Fashion Marketing and Merchandising: Degree Overview

Oct 09, 2019

Bachelor's degrees in fashion marketing and merchandising focus on the commerce side of the fashion industry such as sales, buying, marketing, retailing and wholesaling. Learn more about the program, common courses and job information.

Essential Information

Those seeking a 4-year bachelor's degree in fashion marketing and merchandising can find it at numerous colleges and universities, technical schools and institutes. Since this field of study is common, many institutions offer the program as a Bachelor of Science, Bachelor of Arts, Bachelor of Applied Science or Bachelor of Fine Arts; and occasionally as an area of concentration in a Bachelor of Business Administration. Some programs may require a portfolio presentation.


Bachelor's degree in Fashion Marketing and Merchandising

Through classroom instruction and hands-on experience, fashion marketing and merchandising students gain a comprehensive understanding of trends, consumer behavior, software applications and fundamental fashion industry knowledge. Business courses are also offered in the curricula of some programs for individuals interested in management. Common classes may include:

  • Retail management
  • Merchandising strategies
  • Fashion trends and forecasting
  • Fashion design introduction
  • Textiles

Popular Career Options

Graduates of a bachelor's degree program in fashion marketing and merchandising can obtain employment at various settings such as retailers, clothing wholesalers and corporations. Some common career choices include:

  • Clothing buyer
  • Sales manager
  • Visual merchandiser
  • Store planner
  • Fashion director

Salary Information

The U.S. Bureau of Labor Statistics (BLS) listed the annual average salary for wholesale and retail buyers (except farm products) as $60,040 in 2018. The same year, sales managers in general earned an average of $140,320 per year, and retail store supervisors brought in a mean annual wage of $45,080. The salary website PayScale.com stated that as of September 2019, most visual merchandisers earned within the range of $30,000-$68,000 per year.

Continuing Education

Students can advance their fashion marketing and merchandising studies by enrolling in a master's degree program. Here, students can often specialize in a certain aspect of the field, such as quality control or product development.

Students in fashion marketing and merchandising bachelor's degree programs will study the fashion industry, consumer behavior, and marketing strategies to prepare for further education or careers as managers and buyers.

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