Bachelor of Fashion Merchandising: Online Degree

Research online degree programs in fashion merchandising. Find out what you can learn in the courses and what you'll need in order to participate in distance learning to determine if it's right for you.

Essential Information

Fashion merchandising bachelor's programs cover business principles, sales strategies, merchandising and management within the context of the fashion and retail industries. Bachelor's degrees in the discipline can be pursue fully online, though many of them require at least one in-person obligation. Field experiences, case studies, on-campus labs and internships are among the types of in-person requirements asked of students enrolled in an online program. Bachelor's programs in fashion merchandising usually take four years to complete. Online students may need access to creative design software, digital cameras, or scanners.

Information and Requirements

In addition to standard online requirements, like a computer and high-speed Internet access, students will typically need to invest in creative design software for fashion design courses. A digital camera and scanner may also be necessary.

Common Courses

Students generally need a background in math and communications to be a success in any business. A fashion merchandising degree program will require those courses plus classes specific to the field, such as fashion history and industry business practices. Courses commonly included in the programs are listed below.

Retail Management

Students learn about the retail industry, and what it takes to manage a business. Merchandising, consumer behavior and staff relations are typical focus areas.


Sales strategies, persuasion and retail promotions are discussed as students draft their own sales plan.


This course centers on fabrics, yarns and other materials - both natural and man-made - used to create apparel.

Fashion Show Planning

Students learn by study and experience how to plan and execute a fashion show as this course usually wraps up with a show put on by the students.

Career Information

Fashion merchandisers earned a median salary of $47,460 in October of 2016, reported The U.S. Bureau of Labor Statistics (BLS) doesn't track salary or job growth information on fashion merchandisers; the agency does, however, record information for purchasing managers, buyers, and purchasing agents. These professions are expected to see a slower-than-average job growth rate of 2% over the decade spanning 2014-2024 (

Continuing Education

Higher-level positions in fashion sales, marketing or purchasing often call for more business education than is generally offered in fashion merchandising degree programs. Master's degree programs in business administration and marketing are recommended to those seeking to advance in their careers. These advanced degree programs are offered online.

Online bachelor's degree in fashion merchandising typically require at least some in-person experiences, such as internships or labs. Graduates may find work in the fashion industry, although higher-level positions typically require further education, which is also available through online programs.

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