Students in BFA programs in fashion marketing and merchandising can learn how to design promotional campaigns, work with wholesale merchandisers and manage contracts. They also take foundational business courses. Prior to graduation, students must submit a final portfolio project. Most universities and art schools require applicants to have a high school diploma or its equivalent for entrance.
Bachelor of Fine Arts (BFA) in Fashion Marketing and Design
When pursuing an undergraduate degree in fashion marketing and design, students learn how to design, advertise and distribute clothing for retail settings. In addition to general education courses, the program may include courses such as:
- Design forecasting
- Advertising for design
- Design economics
- Retail management
Popular Career Options
Graduates of this specialized field may be able to find work in retail, management and fashion design. They may work for corporations or individuals. Graduates may perform job duties that range from designing clothes to forecasting new and popular fashion trends. Some career options may include:
- Fashion designer
- Design director
- Merchandise manager
- Fashion coordinator
- Marketing representative
Salary Information and Job Outlook
The U.S. Bureau of Labor Statistics (BLS) reported a median salary of $72,720 per year for fashion designers as of May 2018. The BLS predicts that the number of available jobs in fashion design will grow 1% from 2018 to 2028, which is slower than average. As of September 2019, marketing reps earned a median salary of $47,424 per year, according to PayScale.com.
Continuing Education Information
Professionals in the fashion design and marketing field may seek additional education through a master's degree program. Some examples of master's degree programs include a Master of Fine Arts (MFA) or a Master of Arts (MA) in Fashion Design or Fashion Studies. These programs focus on the research and theory of fashion design, society and art history. Some programs may require a thesis project or a portfolio project that builds upon coursework in fashion culture and history.
Students in these programs may have opportunities to work with other designers and analyze the economic and creative aspects of the fashion industry. A master's degree program may help graduates pursue fashion-oriented jobs in research or academia.
To summarize, students who want to focus their studies on the fashion industry can gain both design and business training by enrolling in a BFA program. Upon graduation, they can get entry-level jobs or pursue a higher degree in a fashion-related subject.