Bachelor of Fine Arts (BFA): Multimedia Production and Design Degree

Bachelor of Fine Arts (BFA) programs with concentrations in multimedia production and design educate students about 2D and 3D media design fundamentals and digital art formats. Learn about program requirements and possibilities after graduation below.

Essential Information

Students interested in specializing in multimedia and design can pursue a Bachelor of Fine Arts in Graphic Design or Digital Design. These BFA programs require a high school diploma or GED and an initial portfolio. The coursework typically revolves around incorporating artistic techniques to different media formats for a strategic purpose. Many BFA programs feature art and design studios with traditional and computer-based equipment and culminate in a portfolio and a final exhibition consisting of digital or traditional media.

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Bachelor of Fine Arts in Graphic/Digital Design- Multimedia Production and Design Concentration

Students learn to apply fundamental artistic concepts of color, composition and layout to a variety of design formats, including video, computer graphics, animation and interactive media. To discover how medium and message can work together in art and design, students examine art history and theory as well as visual communication. A typical curriculum includes the following courses:

  • Digital photography
  • Motion graphics and design
  • Web animation and design
  • 3D motion
  • Illustration
  • Typography

Popular Career Options

After completing a BFA program, graduates will be ready for professional or freelance art and design careers. A variety of industries employ individuals with skills in multimedia and design, including advertising, marketing, motion picture and video, entertainment, broadcast media and web media. Strong technical skills and a well-developed portfolio can help graduates become:

  • Multimedia artists
  • Animators
  • Art or creative directors

Employment Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), multimedia artists and animators are expected to have a 6% employment growth from 2014 to 2024. The median annual income for these professionals as of May 2015 was $63,970. The BLS also expects a slower than average job growth of 2% for art directors over the 2014-2024 decade. Art directors earned a median annual salary of $89,760 as of May 2015 (

Continuing Education Information

To obtain the utmost degree in the field, students may choose to enter a Master of Fine Arts (MFA) program in multimedia design, digital or studio art, or another art discipline. Students who wish to pursue professional art or teaching careers, and to develop a graduate portfolio, may benefit from additional instruction and experience.

Upon completing a graphic design or digital design Bachelor of Fine Arts program, students could seek career opportunities from various industries and become multimedia artists, animators, art directors or creative directors. Students could also pursue a master's degree to prepare themselves for art or teaching careers.

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