Bachelor of Food Marketing: Degree Overview

A bachelor's program in food marketing builds on the learning experience of students in baking and/or culinary arts. It gives instruction on the business aspect of the food industry by including topics such as finance, accounting, and management.

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Essential Information

Within a food marketing program, students develop skills in strategy and logistics, food management, sales, marketing management, and distribution. Students may receive hands-on training through real-world experiences that include tours, industry events, and study abroad.

Programs in the field of food marketing are available at the bachelor's and master's degree levels. Prospective students must have a high school diploma or equivalent to gain admission to a bachelor's program.

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Bachelor's Degree in Food Marketing

Food marketing studies generally focus on the development of business skills in financial accounting, managerial accounting, management, qualitative methods, and business statistics. Coursework examines topics such as:

  • Buyer behavior
  • Marketing principals
  • Sales promotion
  • Corporate risk management
  • Food marketing strategies
  • Business policy

Popular Career Options

The U.S. Bureau of Labor Statistics (BLS) predicted that the employment of marketing managers would increase 9% from 2014 to 2024, faster than average compared to other occupations. The median annual salary for these professionals was $128,750 as of May 2015, according to the BLS. In addition to being a marketing manager, possible job titles for graduates of a bachelor's degree program in food marketing may include:

  • Sales manager
  • Product development manager
  • Market research manager

Continuing Education Information

Earning a master's degree in food marketing may give students the education necessary for positions in senior management. Sales forecasting, competitive analysis, and future issues are other areas that master's degree programs may cover. In addition to coursework, students complete a capstone project and independent study in food marketing. Schools may request that applicants hold a bachelor's degree, be experienced in the food industry, have letters of recommendation, and submit a resume before being considered for acceptance.

Food marketing bachelor's degree programs provide students with theoretical and practical knowledge in fields like management, accounting, and logistics. In addition to being eligible for master's degree programs, graduates have opportunities to work as marketing, sales, product development or market research managers.

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