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Bachelor of Interactive Media Design: Degree Overview

A bachelor's degree program in interactive media design teaches students how to communicate ideas through a wide array of digital media. These media directly engage users in the process.

Essential Information

Pulling together content from a variety of disciplines, a bachelor's program in interactive media design covers topics in graphic design and art, business and marketing, computing technology and mass communication. Students usually complete a combination of classroom, computer lab and studio work, either as individuals or in teams.


Bachelor's Degree in Interactive Media Design

Bachelor's degree programs in interactive media design prepare students to create next-generation technology and media applications. Students will usually make significant use of design studios, computer labs and other communication resources throughout the program. Through this use, students may create things such as digital illustrations and flash animations. Coursework could include the following:

  • History of design
  • Visual communication
  • Mass media ethics
  • Digital illustration
  • Web interactivity
  • Advertising through design

Popular Career Options

Upon graduation from the program, students are expected to possess a well-rounded grasp of communication concepts and specialized skills based upon their specific interests and choice of electives. Potential employment positions include:

  • Graphic designer
  • Web developer
  • Interactive media consultant
  • Animator
  • Social media coordinator
  • Video game developer

Employment Outlook and Salary Info

According to the U.S. Bureau of Labor Statistics, from 2014-2024 multimedia artists and animators are projected to see a 6% increase in job opportunities, which is about average. The median annual salary for these workers was $63,970 in May 2015.

Continuing Education

After completing a bachelor's degree program in interactive media, students can seek master's degrees and graduate certificate programs in pursuit of leadership positions in the fields of gaming, design and interactive web content. Often, those who have completed graduate work are able to be more selective about their career paths in industry and academia within the field.

Interactive media design programs allow students to explore a wide array of media and technologies to find their niche and reach the audiences they want to reach.


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