Bachelor's degree programs in communication arts can be completed in four years. Programs in this field require about 120 semester hours of coursework. Often, students will specialize in journalism, public relations, advertising, television or organizational communication. Students can participate in internship opportunities for real-world experience in community relations, media or other specialties in the field. Some schools encourage students to become involved with campus radio or film programs for additional hands-on experience. A high school diploma or the equivalent is generally required for admission. Students may be required to complete a minimum number of units in communication college coursework before applying to the major.
Bachelor of Science in Communication Arts
Bachelor of Science degree programs in communication arts offer students the opportunity to delve into topics of public relations, organizational communication and media. Theories of visual, oral and written communication are studied to learn how to produce effective marketing campaigns, political platforms or public relations events. In addition, students are prepared to become adept negotiators, learn to resolve disputes and manage issues in diversity. Along with general education requirements, course topics within the program could include:
- Media writing and criticism
- Communication law and theory
- Journalism ethics
- Mass communication
Popular Career Options
Graduates are qualified for opportunities with advertising firms, filming companies, newspapers or public relations firms. They can work in government, media, non-profit organizations or the corporate world. Possible job titles include:
- Public relations specialist
- Media consultant
- Communications coordinator
- Multicultural communications director
Employment Outlook and Salary Information
Public relations specialists earned a median annual income of $60,000 as of May 2018, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also projects 6% job growth for this field from 2018 to 2028 (www.bls.gov).
Graduates can keep up with new theories and methods in communication by enrolling in communication skills certificate programs. They can also gain knowledge in a specialty such as leadership or marketing communication. Those interested in graduate degrees can apply to master's degree programs in communication arts. Some programs offer concentration in areas such as multicultural studies, media or rhetoric..
Communications arts degrees at the bachelor's level focus on a multiples areas of communications. Graduates will often find positions in media, politics, and government.