In a bachelor's degree program in communication studies, participants explore ways that communications affect behavior from critical and social perspectives. Specializations may be available in advocacy, human relations and corporate communications. Some schools incorporate internship programs or fieldwork into degree curricula. Bachelor of Arts (BA) and Bachelor of Science (BS) programs in journalism and mass communications are other degrees completed by many media professionals. A high school diploma or equivalent is required for entry to this program.
Bachelor of Science in Communication Studies
Bachelor of Science in Communication Studies programs teach students communications theories that explain how people listen, understand and think. Areas of focus may include semantics, nonverbal communications and group dynamics. Programs investigate the ways dialogue and written communications contribute to personal, professional and political dimensions of contemporary life.
As students work toward becoming better communicators, they learn to analyze communications styles and direct clients towards better communications methods. In addition to program requirements, students must complete general education requirements in English, history, math, science and social sciences. Course topics could include:
- Debate and argumentation
- Interpersonal communication
- Behavioral science
- Voice, diction and articulation
- Written communication
Popular Career Options
A communication studies bachelor's degree program might prepare students for work in marketing, sales, advertising and public relations. It may lead to career opportunities in broadcast journalism, radio, professional writing or television. Some possible job titles include:
- Political speechwriter
- Director of communications
- Organization spokesperson
- Public relations specialist
According to the U.S. Bureau of Labor Statistics (BLS), public relations specialists are projected to experience employment growth of 6% from 2014 to 2024, as use of social media is expected to increase communications and customer relations outlets. Public relations specialists earned a mean annual salary of $65,830, per BLS, in May 2015.
A 2% increase in employment is expected for writers over the 2014-2024 decade, the BLS also reports. Those employed by federal government agencies, which could include political speechwriters, earned an average annual salary of $90,440, according to May 2015 statistics supplied by the BLS.
Graduates can broaden their employment opportunities and enhance their knowledge by completing graduate certificate programs. Programs explore communications strategies, organizational communications, advertising communications and communicative public relations. Those interested in higher management career options, communications research or academia can pursue a master's degree in communications, rhetoric, media and public affairs.
A bachelor's degree program in communication studies covers topics like debate techniques and interpersonal communication. Graduates are prepared for careers in political speechwriting, communications and more.